Graphic design is quite important for any business as it helps to firmly establish a company’s brand name in the minds of their target audience. For instance, when we see our favourite chocolate in the grocery shop we recognise it by seeing the wrapper. Even when you see something that is similar to it, you think of it as your favourite chocolate however it is not.
Have you ever contemplated why this is? It is because our mind has conjured up an image of the wrapping and as soon as we see it, we are reminded of it. In addition we see many advertisements, logos, websites, brochures almost on an everyday basis. This revives our memories and assists us with recognising the brand name.
For businesses, exclusively designed graphics in the format of logo, business card or other marketing items can be useful in establishing the company’s name as well as gaining brand recognition. The quality of design can assist you to establish a good business.
Graphic Design Helps To Enhance Sales
An outstanding graphic design can largely impact your sales. Human beings are visual, they are attracted to anything which is unique. The message that you want to communicate via your work and the design is necessary for the audiences. They are confident that your products are of highest quality and subsequently they buy your products. Once they develop into loyal customers, the sales rise. Graphic designs can do quite a lot for your organisation.
Earn Trust And Goodwill In The Market With Great Graphic Design
Logo design on any other format of graphic design can make a person trust in the organisation’s services and products and give them confidence. If the design is appealing you will be able to win loyal customers to your organisation. Highlighting your products through graphic design can assist you with earning that trust and goodwill in the market.
Graphic Designers About Help To Educate People About Your Brand
Graphic design is a perfect way to communicate your brand message to your customers. You may be a solopreneur or a multi-million rand company – your business has its own story to tell and graphic design accomplishes just that.
Design is thinking made visual and your thoughts need to reach your audience. A brand message is conveyed correctly through the design. It is a means to arouse emotions within the customers. This means that when they know about your product and what it is all about they are for sure going to come back for more.
What Are The Applications Of Graphic Design?
Graphic design is very much everywhere, from the wrappers on chocolate bars to the logo on your favourite coffee mug. In fact, you will see hundreds of instances of graphic design each and every single day. A lot of the time, you won’t even understand it.
Graphic design can serve various functions. Just a couple of the uses of graphic design include:
- Signage,
- Corporate identity or branding,
- Packaging (from water bottles to appliances),
- Printed materials (books, flyers, magazines, newspapers),
- Online art (banners, blogs as well as websites),
- Album covers,
- Film and TV titles and graphics,
- T-shirt and clothing designs, and
- Greeting cards.
What Is Motion Graphic Design?
Simply put, motion graphics are graphics which are in motion. This may include animation, audio, typography, imagery, video together with other effects that are utilised in online media, television and film. The medium’s reputation has skyrocketed in the last couple of years as technology improved and video content became super important.
Motion graphic design is a somewhat new specialty for designers. Previously reserved for TV and film, technological advances have lowered production time and costs, making the art form far more accessible and affordable. Currently, motion graphics is one of the newest types of design and can be seen across all digital platforms, which has produced all kinds of new areas and opportunities.
Examples of motion graphic design are:
Title sequences and end credits
- Advertisements,
- Animated logos,
- Trailers,
- Presentations,
- Promotional videos,
- Tutorial videos,
- Websites,
- Apps,
- Video games,
- Banners and
- GIFs.
Motion graphics designers start by developing storyboards and then bringing their concepts to life with animation, video as well as traditional art. Dependent on the industry, a strong working knowledge of marketing, coding and 3D modelling can be definite assets.
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