Why Your Business Should Run Pay-Per-Click Ads

DSM Digital School of Marketing - pay per click ads

As customers spend more and more amounts of time on the Internet, businesses are beginning to make use of social media and paid ads in order to create a high-impact digital marketing strategy. There’s only one problem: advertising is often expensive, particularly for small businesses. In order to keep costs low and customer retention high, consider pay-per-click ads as a method of getting your brand to a lot of users.

A full 45% of small businesses make the investment in pay-per-click ads. As the owner of an SMME, your digital marketing budget is extremely precious. In turn, most owners are hesitant to approach new digital marketing initiatives.

A recent report made the finding that 45% of small businesses are investing in pay-per-click ads. Among SMMEs with more than 50 employees, 74% are investing in PPC advertising.

PPC advertising is a very cost-effective way to drive traffic to your website, regardless of your budget. As the name implies, you will only pay the publisher when your ad is clicked on. Ad prices are set by bidding, which gives you the option of being flexible with your ad spend. As opposed to many other marketing strategies, PPC allows you to reach and engage your target audience with ease.

Why Should You Use Pay-Per-Click Ads?

Given the plethora of online advertising space, PPC is a direct as well as effective way in order to reach customers. It has many advantages over SEO. Research show that 46% of clicks go to the top three paid ads on the Search Engine Results Page (SERP). With that in mind, let’s have a look at a number of reasons why pay-per-click ads needs to be a part of your total digital marketing strategy.

PPC Gets Quick Results

Pay-per-click ads will send customers to your website within mere hours of setting up a campaign, whereas quality SEO results may take months to generate. As, SEO requires constant maintenance as well as attention to maintain the results.

PPC Allows for Improved Tracking

Pay-per-click advertising providers give you the opportunity to track results closely and provide detailed insights into the financial performance of your digital marketing campaigns. In this way, you can make sure to utilise your budget wisely and to also ensure that you aren’t paying more per click than what you are earning from a new lead.

PPC Provides a Positive Financial Return

In most cases, pay-per-click advertising will help you achieve a positive financial return on your marketing spend. Click-throughs from PPC results convert at a 1.5 times higher rate than organic clicks.

It’s challenging enough to get clicks on your ads as it is, however if you consistently get users that immediately leave your website, it will negatively affect your ROI. Qualify your customers through offering a discount for new customers or state the price outright in order to ensure that they’re willing to pay. Always remember to add a call-to-action at the end of your ads. A call to action will double the change a customer will stay on your website and buy your services or product.

Get in touch with the Digital School of Marketing

If you are eager to discover more about pay-per-click advertising, then you need to do our PPC and Web Analytics Course. Follow this link to read more.