Digital transformation has become the central point of attention for many businesses since the COVID-19 pandemic first began. Brands worldwide realised that customers were being relegated to their homes indefinitely and that having digitalised business processes enabled them to keep serving these customers. With there still being no end just yet, experts predict that the world can only realistically expect the virus to become under control by 2022. So, here’s why you should use 2021 as the year your company embraces digital transformation:
1. Stay Competitive
You can bet your last R10 note that your competitors are actively looking for ways to improve their digitalisation. Brands that don’t start leveraging digital tools like Google Analytics, social media platforms, email marketing, and online project management tools are sure to be left behind as this decade stretches on.
2. Revenue Channels
When we open up new channels to do business and communicate with customers, we open up new channels that could potentially facilitate extra revenue streams. For example, social media sites like Facebook and LinkedIn are excellent places to network with new customers and new suppliers alike and are great channels to share branded content.
3. More Flexibility
Chances are you’ve had to work from home during the past 12 months. Did your business have the right infrastructure in place to accommodate remote working? This is the flexibility we’re talking about that comes with digitalisation. For example, Cloud-based technologies can allow for any employees – regardless of where they are on the planet – to log into company management systems and work as if they were in the office next door.
4. Data-Driven Decisions
When it comes to leaving a trail, digital solutions differ only slightly from their paper-based predecessors. Digital interactions leave traces that can be assessed on analytical platforms like Google Analytics. By assessing this website usage data, you’re able to make better marketing decisions moving forward.
5. More Automation
Remember that time that you had to drive into the office on a Sunday morning because of that thing you could only do on your work desktop PC? This really shouldn’t happen in any business, and we have the technology to ensure that you don’t have to. With digitalisation, more processes in the business can be automated, making employees more productive.
Digitalising more aspects of your organisation and its processes not only makes you more effective at serving your customers – it shows that you are in this for the long haul and that you are going to be around for your clients when they need you and on the platforms, they are using. Qualify as a digital transformation leader with our accredited Digital Transformation course.
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