There are two types of businesses in the world today: those that are floundering and on the path to shutting their doors, and those that are engaging in pay-per-click (PPC) advertising. With most of the globe’s population now turning to the internet to find information and safely buy the things they need – having an effective PPC advertising strategy in place is becoming a prerequisite for success. This huge rise in PPC advertising has meant that pay-per-click professionals have become as valuable as chicken teeth. Here are four reasons why PPC might just be the best move you make in 2021:
1. Excellent ROI
According to Google, businesses that run PPC adverts through Google Ads are achieving, on average, a return on investment of $2 for every $1 they spend. That’s a 100% average ROI across the board! Another interesting figure is that 65% of all clicks that end up in converted business originate from a pay-per-click advert.
Traditionally, advertising has been a rather expensive undertaking for any business to commit to. Booking space in magazines and newspapers, on radio shows and TV, was outside the scope of most advertising budgets. PPC advertising comes in at a fraction of the cost of traditional advertising methods.
3. Healthy Competition
PPC advertising campaigns function on a keyword bidding system, where brands jostle for position one on the search results page through outbidding one another. This generates healthy competition among competitors, as it encourages businesses to improve their campaigns to get more favourable rates and rankings.
4. Huge Audiences
Billions of people, across the globe, use Google, Yahoo, and other search engines daily. This gives pay-per-click advertisers access to the biggest network of prospective clients on planet Earth, and PPC platforms like Google Ads give you careful control over who should and shouldn’t see your adverts. This means that you’re able to scale your targeting up or down as you need to, allowing your ads to get in front of near countless prospective customers.
Pay-per-click (PPC) advertising is an affordable, almost instant manner of getting eyes on your branding and what you have to put forward, driving traffic to your online resources, and generating leads.
It’s a fine art, so gain the knowledge and skills you’ll need to rock PPC advertising in 2021 with our accredited PPC & Web Analytics course. Are you ready to level up?
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