Why Is User Experience The Key To Digital Marketing Success?

DSM Digital School of Marketing - user experience

People just love to interact with websites and applications which enable them to find quick answers in just a few steps. Put another way, people love to make use of digital products which solve user problems in a quick and efficient manner.

User experience is more about identifying users’ needs and designing products which provide meaningful – as well as valuable – experiences to customers. In the digital age, your organisation needs a comprehensive digital marketing strategy which guarantees great user experience.

While organic – as well as paid media strategies – are of terrific importance, the performance of your business website greatly affects your overall marketing strategy. No matter how great you are at link building and targeting, if your site is off-putting, your well-meaning efforts will go down the drain.

What Makes Good User Experience?

Good user experience has many ingredients, which range from UX design and UI design to mobile experience as well as site speed. As an organisation, it is necessary for you to think from a user perspective when putting together digital marketing campaigns. UX design is all about expanding a user’s level of satisfaction by enhancing your product regarding of functionality, convenience as well as ease of use.

UX is a qualitative basis for digital marketing – actually say any marketing. User experience is not just about the promotion of the Product. It touches the product itself. Marketing and designing are both different terms:

  • Marketing is making individuals want things, and
  • Designing is all about making things which people want.

Design drives user experience and it tends to live more towards the product design and at the end of the spectrum. User experience designers often work in proximity to the digital marketing teams and are responsible for some optimisation with campaigns.

User Experience in a Mobile World

The exponential rise in smartphone usage has fundamentally changed the way in which people view, buy as well as connect online. With a 504% growth in media consumption in the last 10 years, the desktop is becoming the less-preferred touchpoint for a growing number of digital users.

Mobile is so entrenched into the psyche of today’s consumer that mobile users are substantially more likely to exit a website if it isn’t correctly optimised for their phone. So, if you’re running a business, this could mean a major loss in conversions, or even damage your brand’s reputation.

That being said, what’s alarming is that 52% of users report that a bad mobile experience made them less prone to engage with a company. As a consequence, with 60% of searches now performed on mobile devices, UX is a fact which simply should not be ignored.

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