As digital technologies radically reshape industry after industry, many organisations are chasing large-scale change efforts in order to capture the benefits of these trends for their workplaces or only to keep up with their competitors.
In a recently conducted McKinsey Global Survey on digital transformation, more than eight in 10 respondents say their organisations have embarked on such efforts in the past five years.
However, success in digital transformation is proving to be elusive. Earlier research found that fewer than one-third of organisational transformations succeed at improving an organisation’s performance and sustaining those gains, the latest results find that the success rate of digital transformations is even lower.
Digital Transformation Is An Imperative
This being said, digital transformation is an essential for all businesses, from the small to the organisation. This idea comes through loud and clear from apparently every keynote, panel discussion, article, or study which is related to how businesses can stay competitive and pertinent as the world becomes more and more digital.
What’s not clear to many company leaders is what digital transformation means. Is it just a swanky way of saying moving to the cloud? What are the particular steps we need to take? Do we need to create new jobs to help us create a framework for digital transformation, or hire a consulting service? What components of our business strategy need to change? Is it really worth it?
Digital transformation is changing the way an organisation and workplaces operates. Systems, processes, workflow as well as culture are all evaluated. This transformation affects each level of an organisation and brings together information across areas to work together more efficiently.
Through taking advantage of workflow automation as well as advanced processing, for example artificial intelligence (AI) and machine learning (ML), companies are able to connect the dots on the customer journey in a way that wasn’t possible before.
As digital technologies radically reshape industry after industry, many organisations are chasing large-scale change efforts in order to capture the benefits of these trends for their workplaces or only to keep up with their competitors.
In a recently conducted McKinsey Global Survey on digital transformation, more than eight in 10 respondents say their organisations have embarked on such efforts in the past five years.
However, success in digital transformation is proving to be elusive. Earlier research found that fewer than one-third of organisational transformations succeed at improving an organisation’s performance and sustaining those gains, the latest results find that the success rate of digital transformations is even lower.
Digital Transformation Is An Imperative
This being said, digital transformation is an essential for all businesses, from the small to the organisation. This idea comes through loud and clear from apparently every keynote, panel discussion, article, or study which is related to how businesses can stay competitive and pertinent as the world becomes more and more digital.
What’s not clear to many company leaders is what digital transformation means. Is it just a swanky way of saying moving to the cloud? What are the particular steps we need to take? Do we need to create new jobs to help us create a framework for digital transformation, or hire a consulting service? What components of our business strategy need to change? Is it really worth it?
Digital transformation is changing the way an organisation and workplaces operates. Systems, processes, workflow as well as culture are all evaluated. This transformation affects each level of an organisation and brings together information across areas to work together more efficiently.
Through taking advantage of workflow automation as well as advanced processing, for example artificial intelligence (AI) and machine learning (ML), companies are able to connect the dots on the customer journey in a way that wasn’t possible before.
Enhanced Data Collection
Most companies are collecting mountain loads of data on customers however the real benefit is optimising this data for analysis which can drive the business forward. Digital transformation establishes a system for gathering the correct data and incorporating it fully for business intelligence at a much higher level.
Digital transformation creates a way that different functional units within an organisation can translate raw data into insights across various touchpoints. By doing this, it produces a unique view of the customer journey, operations, production, finance as well as business opportunities.
Better Resource Management
Digital transformation combines information and resources into a collection of tools for business. As opposed to dispersed software and databases, it brings together the organisation’s resources all into one place. The typical number of applications which are used in enterprise businesses is 900. That makes it extremely difficult to provide a reliable experience.
Digital transformation may integrate applications, databases and software into a central repository for business intelligence. In addition, digital transformation is not a department or functional unit. It encompasses every area of a business and can lead to process innovation and efficiency across units.
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