Which Digital Marketing Channels Will Suit Your Company?

With technologies like connected mobile devices, people are more engaged in the marketing environment than ever before in history. We spend hours each week scrolling our social media feeds, coming across at least 4 or 5 “sponsored” posts every time we do. These pay-per-click ads are easily available to any business with the gumption and marketing budget and can lead to serious lead acquisition.

Social media marketing is just one example. Let’s have a look at why digital marketing is a good idea for any business, key questions an organisation should ask itself before starting digital marketing campaigns, and three effective business marketing channels to leverage in 2021:

Why Digital Marketing?

We’re all engaging more and more on digital platforms like social media, forums, instant messaging groups, streaming services, news websites, etc. Where traditional marketing involved getting in front of people with posters, billboards, and flyers – digital marketing does this on the internet. It provides a constant online presence for a business, is cost-effective when compared to traditional marketing, and offers results almost instantly – as well as platforms to condense and assess data for marketing improvement.

Questions To Answer Before Marketing:

Before pushing the green button on your first marketing project, you’ll need to ask yourself a bunch of questions. In answering them, you’ll have a better understanding of who you are, what you hope to achieve, and where you see yourself going as an organisation:

• What (who) is your brand?
• What are your business goals?
• What are your marketing goals?
• Who is your target audience?
• Where is your target audience?
• What is your marketing budget?
• How do you offer value?

Effective Business Marketing Channels To Leverage In 2021

1. Social Media Marketing
   

   73% of marketers believe that their social media marketing efforts for their clients have been “somewhat” or “very” effective. Businesses shouldn’t go out and set up profiles on every social media platform available. Rather, think about your target audience as well as where they’d likely hang out on the social side of the internet.

   Millennials love their Facebook and Twitter, while Gen Z gravitates towards the likes of Instagram, TikTok, and Snapchat. Post regularly, asking your followers to comment, which increases your post engagement, and be always ready to answer followers’ questions as soon as possible after they’ve asked them. If this sounds like fun, social media marketing might just be for your business.

    

2. Email Marketing
   

   Modern business is about building partnerships further than the business/client one. Maintaining a relationship with clients after they have done business with you keeps the brand in their mind’s eye, which could lead to repeat business down the line and for years to come. The best part? It offers some of the biggest ROI in the marketing sector.

   A LYFE Marketing study found that return on investment on email marketing campaigns can reach as much as 3800%. No, that’s not a typo. For every $1 the sample group spent on email marketing, they reaped an average of $38 in returns. A small percentage of organisations surveyed (around 20%) were enjoying returns of up to $70 for every $1 spent.

    

3. Content Marketing
   

   Content has to be the lifeblood of all marketing, which is why more and more businesses are investing in the creation and dissemination of high-quality content into the marketplace. Unlike pay-per-click marketing, content marketing yields results over the long term. These are blog articles, infographics, presentations, and other items of digital content that add value to clients’ lives.

   The same LYFE Marketing study concluded that content marketing is able to generate three times the leads for 62% of the spend when compared to traditional marketing. Instead of merely directing internet users to a product and then to the cart page, content marketing aims to nurture a long-term relationship with value-add and mutual benefit.

    

Ascertaining the digital marketing channels most suited for a business requires a bit of research, a bit of introspection, and a bit of risk-taking. Don’t be fooled; however, digital marketing is most certainly a business must-have moving into 2021 and beyond.

Get in touch with the Digital School of Marketing

Enhance your skills for the next normal, with an accredited, comprehensive Digital Marketing course from DSM!