Where should you put a contact form on your website?

DSM Digital School of Marketing - contact form

Contact forms are influential tools that allow you to make connections with your users as well as potential customers. Inserting these thoughtfully throughout your website will assist with increasing conversions as well as improving the user’s experience.

Forms can serve many purposes, not only as a means for users to contact your organisation. This means that for you to get the most value out of these tools, ask yourself what function it is that you expect these forms to fill. For example, you may create contact forms where it is possible for users to:

  • Opt-in to obtain lead magnets or content upgrades.
  • Ask for wholesale or special pricing.
  • Schedule consultations or product demonstrations.
  • Sign up for a webinar or another event.
  • Send you their thoughts as well as opinions privately.
  • Ask for product updates or notifications.
  • Talk to customer support or a representative from your organisation.

Having an understanding of what you want your forms to do narrows down the potential locations – of your forms on your site – considerably.  The contact form is an interesting design element that is used on a website. Each of your site visitors knows what a contact form is and what needs to be done with it. This means that there really isn’t much debate around its placement since the most important thing is that it’s easy to find and use.

Six suggestions for where to put your contact form

1. The Website Footer

 Most websites add in important secondary information in the website footer as the footer shows up on every page of the website. However, because it’s at the bottom – and usually understated – the footer doesn’t get in the way of the users consuming content or conversions.

People are now used to scrolling to the bottom of the page in order to find contact information, which means that it’s a good place to put a simple contact form there. In this way, the contact form is also on every page on your site so making it easy for visitors to contact you when they’re ready.

2. The About Page

 If a person has clicked over to your about page, the chances are very good that they’re already intrigued by your products, services, course, or programme. They only want to learn more about the person/people behind it. The about page is a perfect place for a contact form as your visitors are getting to know you better. The next step is reaching out in order to contact you.

3. Near A Call To Action

 Only putting a contact form on your contact page necessitates visitors to leave the page they are on and go to the contact page in order to fill out your form. Instead, install a popup or lightbox to show your contact form when the person clicks a link to contact you. This keeps them on the page and meets them exactly at the place where they are. It doesn’t get in the way of the content or design.

4. At The Bottom Of A Page

Dependent on the kind of website you’re building, there may be natural opportunities to add a contact form at the bottom of a website and at the end of the content. For example, if you’re a freelancer or an agency selling WordPress websites, you will most likely have a portfolio and case studies on your website. Contemplate adding a short enquiry form or contact form at the end of each case study or portfolio entry so that your ideal clients who adore your work can contact you right away.

5. In The Sidebar

 A contact form which is located in the sidebar of your website makes this form highly visible. In addition, if your contact form is in the sidebar it is more easily available across your entire website. In addition, sidebar contact forms are usually very minimal. This means that visitors will see it as easy as well as quick to fill out.

6. After Blog Posts

 When a person comes to the end of your blog post, it’s normally for one of three reasons:

  • They weren’t engaged with what you put out and don’t really care,
  • They read every word and love your content, or
  • They scanned the post for the highlights as they’re interested but busy.

By putting a contact form at the end of blog posts, you’re making it easy for those who want to reach out and contact you.

Your contact form on your website is a lead generation technique that is highly effective in digital marketing.

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