What to Study to Become a Digital Marketer

The world today is becoming ever more digitised. Approximately two-thirds of the world’s population is now online and the figures keep increasing every day. Digital media has made a significant impact on the everyday lives of more than three billion global users. Businesses around the world have realised the opportunity for digital marketing to respond to business objectives in sales, marketing, CRM, product development and research. Without a doubt the digital revolution has arrived. On average 60% of a marketer’s time has been devoted to digital marketing activities which has brought a demand for digital marketers. This article will explain what digital marketing courses you need to study to become a digital marketer.

Businesses are investing heavily in digital marketing techniques

These techniques are, for example, content marketing and big data to maximise engagement across different inbound channels including organic and paid search. This means that it’s essential you are qualified in digital marketing and have the required levels of training and experience.

Digital marketing is a new field in which experienced or qualified professionals lack experience. With the various digital marketing courses available, you can help fill the need for qualified digital marketers.

To succeed as a digital marketer, you must know about:

• Marketing concepts,
• Basic digital marketing terminology,
• Web analytics, and
• The different areas of digital marketing.

Search Engine Optimisation

Once you understand the foundational digital marketing skill set, the way forward is developing proficiency in a specific area of digital marketing like SEO, PPC or Social Media.

Firstly, we will look at studying to become an SEO specialist. So the question is why study to become an SEO specialist? Because it is the highest paid digital marketing jobs – that’s why!

Search engines are always changing their algorithms and businesses have to stay up-to-date by hiring SEO experts to rank highly in search engine results. The skills that you will gain from a digital marketing course for SEO specialists are:

• Knowledge of SEO tools and techniques,
• Content marketing, and
• Web analytics.

Follow this link to learn more about the Digital School of Marketing’s SEO course.

Pay-Per-Click Advertising

If an SEO course does not interest you, then maybe becoming a PPC specialist would.

Studying PPC is about learning a Pay-Per-Click Internet Marketing Model which is used on websites where advertisers pay their hosts only when their ad is clicked on. The skills you will learn from a Paid Advertising digital marketing course are:

• Knowledge of PPC marketing techniques,
• Displaying advertising,
• Conversion optimisation and
• Web analytics.

Learn more about the Digital School of Marketing’s Paid Advertising and Web Analytics course here.

Social Media Marketing

The study of social media marketing is about how users generate, share or exchange content in the form of information, ideas, pictures or videos in computer-generated communities.

The skills you gain from a Social Media Management course are:

• Knowledge of social media channels and marketing practices,
• Content marketing, and
• Web analytics.

Follow this link to learn more about the Digital School of Marketing’s Social Media Management Course.

Digital Marketing

To become a well-rounded digital marketing expert you should do a digital marketing course. After having completed this course, you will:

• Have in-depth understanding and advanced knowledge of the eight most essential digital marketing areas which include:
• Search Engine Optimization,
• Social Media Marketing,
• Pay-Per-Click,
• Conversion Optimization,
• Digital Analytics,
• Content Marketing,
• Mobile Marketing, and
• E-mail Marketing.

To learn more about the Digital School of Marketing’s Digital Marketing Course, follow this link.

Companies can’t ignore the need for digital and social media marketing strategy anymore. So why not enroll for a digital marketing course and become a qualified digital marketer and help companies create digital and social media strategies.

Get in touch with the Digital School of Marketing