Digital marketing is constantly adapting and evolving, and what was best-practice in 2000 is now probably being displayed in a history museum somewhere. This fact often dissuades people from getting into marketing, with many being fearful of investing in a digital marketer role that might be obsolete in a few years. The truth is that a few marketing roles are always going to be needed – in every digital marketing agency on the planet – for a very long time to come still. This article takes a closer look at a number of these:
4 Skills Every Digital Marketer Needs
Search Engine Optimisation (SEO)
The average person uses a search engine (Google, Bing, Yahoo) at least once a day. These online information-finding tools are used to find the solutions to our problems – including finding products and services from businesses near us. For this reason, every digital marketer should know the fundamentals of SEO and how to ensure that online marketing content is optimised for search engines.
Most digital marketing content features some kind of wording, and the manner in which this wording is developed will influence whether or not the viewer is going to take any further action. Writing effective copy for newsletters, sales emails, social media copy, blog articles, website copy, and other pieces of content will give a digital marketer a great advantage.
Pay-Per-Click Advertising (PPC)
Paid advertising is a booming sector of digital marketing – and it’s only getting bigger! Pay-per-click (PPC) ads are found on social media platforms and on search engines. This is a common digital marketing activity in every marketing agency across the globe, so it makes sense that a digital marketer looking to groom general marketing skills should understand how PPC adverts are built and how to effectively target sectors of the market.
Having practical digital marketing skills, like copywriting and search engine optimisation, are great – but there are more important activities that marketers should be aware of and well versed in. One of these is conversion hacking, where marketers conceptualise how best to ensure conversions by looking at the brand’s customer journey and optimising it for maximum conversion potential at every touchpoint.
Copywriting, SEO, and other skills are pivotal to being a marketing all-rounder and a superb digital marketer. This is a trait many agencies look for when deciding on candidates to interview.
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