The basic principles of marketing hasn’t changed much over the years, however the channels used to convey marketing campaigns has – this is where digital marketing has exploded onto the scene. The digital marketing industry continues to expand dramatically therefore achieving digital marketing excellence is paramount to any modern marketing strategies.
Whether you’re about to join this fast-paced industry as a career choice or looking to enhance your current digital marketing skills to effectively market your business, then DSM (Digital School of Marketing) has just the right digital marketing course for you!
With DSM’s digital marketing course, you’ll qualify as an accredited digital marketing professional by using cutting-edge online learning technology. Enrol for DSM’s Digital Marketing course now to experience easy navigable interactive learning platform and you’ll soon be on your way to becoming a digital marketing guru.
Principles of digital marketing
Digital marketing allows a brand to explore the many marketing possibilities in the digital world by getting your brand in front of a wider audience. This has also become the most cost-effective form of advertising available today. In the past, traditional marketing was used to reach potential customers wherever they may be, this approach hasn’t changed – only now marketers are able to expand their reach, get instant results and measure the effectiveness of their digital marketing campaigns.
It makes sense to ensure that your brand has a solid presence online, in other words, your digital marketing efforts must be top notch.
Never before has it been more important for the marketer responsible for an organisation’s digital marketing campaign to complete a digital marketing course to ensure they fully understand the principles of digital marketing as well as achieving a solid understanding of digital marketing techniques and tips.
Why choose a Digital School of Marketing (DSM) course?
With the unprecedented growth of digital marketing the demand for qualified accredited digital marketing professionals has ballooned over the past few years. There’s never been a better time to join the digital marketing revolution.
But how do you find the right course for you that effortlessly fits your schedule, pace of learning and your budget? This often can turn out to be a difficult decision.
With the myriad of digital marketing courses now available out there you need to make sure the course you choose will undoubtedly kickstart your digital marketing learning journey.
DSM offers loads of informative and interesting lecture videos, easy to understand infographics, online support and once you feel confident in what you’ve learnt, DSM also offers unique assessments, so you are able to test your digital marketing knowledge throughout the duration of the course.
DSM’s digital marketing course duration is 3 to 4 months, however if you’re looking for a more in-depth course then DSM’s Advanced Digital Marketing Course may be more suitable.
The Digital School of Marketing accreditations and endorsements include, MICT (SETA), CPD services body of the United Kingdom, 60 CPD points with SABPP and DSM is a member of the IAB.
DSM’s Courses – Everything You Need to Know
The field of digital marketing has evolved into a multifaceted life-force which combines the disciplines of marketing, advertising and public relations. Understanding how to navigate this complex playground is vital if you want to be successful.
Luckily the Digital School of Marketing has an online course for everything in the digital field.
Each course is comprehensively designed and perfectly suited to meet the demands of the digital marketing industry. Every specialized course has its own modular curriculum and learning outcomes. The courses combine basic principles and advanced concepts in order to give learners a complete understanding of the subject matter.
The courses on offer are as follows…
1. Digital Marketing Course
Our Digital Marketing Course covers both basic and advanced principles of digital marketing that every business needs to make it in the super competitive world of digital marketing. The course will enable you to expand your marketing knowledge, advance your career and improve your presence on digital channels. You will learn handy skills like email marketing, SEO, how to design PPC adverts and how to read analytical data.
2. Advanced Digital Marketing Course
The Advanced Digital Marketing Course will equip you with all the tools you need to succeed in the corporate world of marketing and advertising. Once you’ve completed this course you will have the ability to masterfully develop and execute digital marketing strategies. This course will teach you concepts like advanced SEO techniques, digital copywriting, digital marketing strategy and more.
3. Social Media Marketing Course
The prominence of social media marketing in the digital space means that businesses of every size need to know the best ways to market their brands on social platforms. This requires proper knowledge of social media marketing and more. In this course you will learn content marketing for social media, how to navigate marketing on different social media channels and how to create effective campaigns for different platforms.
4. Brand Management Course
A brand is more than just a slogan or logo. Brand management also means ensuring your products or services are so valuable in your customers’ minds that they need to have them! With our brand management course you will learn specialized techniques of making people fall in love with your brand forever. This course will equip you with tried-and-trusted brand management skills that are essential to any business such as, brand equity, brand identity and managing a corporate brand.
5. SEO and Web Analytics Course
The digital realm is extremely crowded so having a website that’s fully optimized is crucial. This means SEO and web analytics are absolute necessity for you to succeed online. This course will teach you how to earn a high SERPS ranking for any website.
6. Paid Advertising and Web Analytics Course
The digital marketing world wouldn’t be so prominent without paid advertising. It has changed the digital landscape and redefined job roles in the marketing field. This course will teach you about the different channels of paid advertising like search engine advertising, display advertising and social media advertising. You will also learn how to optimize and tailor adverts for your business and target market’s needs.
7. National Certificate Of Advertising
The National Certificate of Advertising is the gold standard in accredited advertising certifications. Armed with this highly sought-after qualification you will be able to forge ahead in the exciting world of advertising.
With this course you will learn how to explain and identify marketing communication concepts and ideas, develop and build advertising specifications, conceptualize strategies to ensure advertising and marketing briefs are covered sufficiently.
8. National Certificate Of Advertising and Digital Marketing
The National Certificate of Advertising and Digital Marketing is the crème-del-a crème of advertising and digital marketing certifications. Backed by this exciting advertising and marketing course you will make a splash in the exciting world of advertising and digital marketing. The course covers topics such as SEO, social media marketing, content marketing and more.
9. Online Copywriting and Content Marketing Course
Content is at the core of every digital marketing strategy. So if you love dreaming up ideas and are passionate about creating content, copywriting is just the career for you. Our copywriting course will teach you how to sell a story through creative and enticing mediums. You’ll also learn how these fit into the greater context of marketing and brand communications strategy. The course covers topics such as influencing your target market, understanding personas, defining your audience and more.
10. Marketing Management Course
Marketing managers are at the heart of every marketing department. The success of a company’s marketing strategies depends on them. So they have to be a world-class marketer, who can generate new and exciting ideas. They also need superior management/leadership skills to motivate their team to perform at their very best. This course will teach you how to become a proficient manager of any marketing department, enabling you to strategize and develop new marketing techniques that are unique to your company and target market.
11. Sales and Digital Marketing Course
Research states that digital marketing and contemporary sales management techniques are a winning combination. As a business owner this means you need to create a digital space for your sales and marketing process so that you can take advantage of the popular online shopping trend. This course teaches you how convert leads from your digital marketing efforts and convert them into tangible sales for your business. You’ll also learn to successfully manage a sales team using technology and cutting edge digital marketing techniques.
12. Digital Public Relations Course
The digital era has drastically changed the way we approach public relations. Customers and stakeholders actively exist on a variety of digital channels and are in constant need of attention. The PR team is responsible for taking on this task for clients and organizations alike. This Public Relations course will teach you how to meet the needs of your target market by weaving in the fundamentals of traditional public relations into a digital world. You’ll also learn the art and science of engaging with media on different digital channels to enable you to spread your brand’s message through a strategic communications.
13. Sales Management Course
The sales team is a vital part of any organization. They must have the ability to execute sales according to organizational structure and modern-day sales practices. In order to do this the sales team needs to have a great leader. The sales manager is tasked with this duty and will need to inspire and motivate the team to perform at their best. Our course will help you understand sales goals and teach how to develop the strategies to achieve them. You will also be equipped with the tools needed to ensure that your sales team achieves the goals and objectives of the organization.
We would love to hear from you at the Digital School of Marketing and be able to upskill you with one of our Digital Marketing Courses. – We look forward to hearing from you.
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