What Is The Difference Between Digital And Online Marketing?

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“Online marketing” as well as “digital marketing” are both terms which are often muddled up and misused. Understanding what the difference between these two terms is can help you to shape your general marketing strategy.

In addition, having this understanding of the difference between digital and online marketing can also help you analyse your current strategy by categorising in which type of marketing your efforts fall:

  • Are you making sustainable long-term initiatives that will yield results consistently?
  • Are you just playing by ear with each of your outreach efforts?

Digital Marketing Vs Online Marketing

While digital and online marketing do, in fact, share some similarities, there are key differences to be considered in your marketing strategy. Another term that is thrown into the mix is internet marketing and is used quite interchangeably with digital marketing.

What Is Digital Marketing?

The term’ digital marketing’ refers to any type of marketing efforts which are conducted online or offline using digital means. These are all great examples of digital marketing:

  • Phone Apps
  • Podcasts & Radio
  • Electronic Billboards
  • TV
  • Online marketing

These activities help to introduce people to your company and convince them to buy.

What Is Considered To Be Online Marketing?

Online marketing encompasses any tool, strategy or method which gets the company name out to the public. Advertisements may take many different forms and some strategies focus on subtle messages as opposed to clear-cut advertisements.

Great examples of online marketing are:

  • Email marketing,
  • Pay-per-click advertising,
  • Social media marketing, as well as
  • Blogging

How To Develop An Online Marketing Strategy

If you would like to succeed at online marketing, you need to develop a strategy which will guide all of your efforts. Here are a number of strategies to assist you with developing a strategy such as this:

  • Invest in Web Design​​
  • Use Search Engine Marketing and Optimisation
  • Affiliate and Associate Programmes
  • Hire a Coach or Consultant
  • Use Email Marketing
  • Build an Opt-In Email List
  • Get Into Articles or News Stories
  • Write Online Press Releases.

What Is Internet Marketing?

The term ‘internet marketing’ refers to the process of promoting a business or brand, as well as its products or services, over the internet.

These days internet marketing is often used interchangeably with “content marketing.” This is because content marketing is the internet marketing of the present as well as the future.

Content marketing is looked at as a strategic marketing tactic that is focused on creating – as well as distributing – valuable, relevant, and consistent content in order to attract and retain a clearly defined audience. The aim is to ultimately drive profitable customer action.

Think of it like this. Content marketing (or inbound marketing, as it is often called) is in direct opposition to traditional advertising (outbound marketing) as well as in direct integration with the patterns – as well as habits – of today’s generation

How To Differentiate Between Digital And Online Marketing

Digital marketing and online marketing are incredibly similar; however, they do differ slightly.  In actual fact, online marketing is a subset of digital marketing as it uses digital platforms in order to go live and makes use of the internet in order to promote or transmit a message about a company’s product and services to possible buyers or target audience.

In short, digital marketing is all about platforms and online marketing is all about methods of getting your message out there.

Get in touch with the Digital School of Marketing

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