Mobile marketing is now more important than ever for businesses. Nearly all the consumers you are trying to attract have a smartphone or mobile device with smart features. By not incorporating a mobile marketing element into your digital marketing campaigns, you leave a wide gap in your overall marketing strategy. This will lessen your potential lead generation capabilities.
According to Insights, 80% of Internet users currently own smartphones. Studies have revealed that 68% of companies have incorporated mobile marketing as part of their overall marketing strategy and 71% of marketers are of the belief that mobile marketing is at the core of their business.
Mobile marketing is not a new area of discussion. For those who are not in the know, mobile marketing is ultimately any type of promotion which is designed for delivery on mobile devices such as the following:
- Non-smart cell phones, as well as
Usually, mobile marketing is part of an overall multi-channel digital marketing campaign. Mobile ads – which are delivered through systems such as Google Display Network, SMS marketing and programmatic ads – all fall under the mobile marketing banner.
While mobile Internet speeds and accessibility have vastly improved over the last number of years, that alone won’t guarantee a successful mobile experience. Small businesses need to be aware of their own roles and responsibilities when it comes to having a mobile-first strategy.
What do you need to consider in a mobile-first campaign?
If you know that your users access your website using mobile devices predominantly, there are a number of considerations that you need to keep in mind: