What Is The Importance of Good Communication?

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Communication is the means by which staff members are linked together in an organisation to achieve a common purpose. No group activity is possible without communication. Great communication gets people involved with the organisation, increases the motivation and commitment to perform well in the organisation.

Managers need to communicate at different levels within the hierarchy to individuals, groups, departments and externally to customers, suppliers, banks and other professionals. Both formal and informal communication systems are necessary to evaluate and interpret the information.

Communication Skills Are Essential Leadership Competencies

Both lateral and vertical systems are useful to get everyone focused on similar goals.

The general purpose of communication in an organisation is to cause change. Its purpose is basically to influence action in a manner which positively affects the welfare of the enterprise. The main aim of communication is:

  • To confirm the objectives of an enterprise
  • To create a link of plans to achieve them
  • To organise human resource in such a way that the goals are realised
  • To develop a climate which is conducive to lead, direct and motivate people
  • For effective control

How To Communicate Effectively And Efficiently

The key factor in measuring the effectiveness of communication is common understanding. The understanding occurs when all parties involved have a mutual agreement as to not just the information but the meaning of the information as well.

Effective communication, therefore, occurs when the anticipated message of the sender and the understood message of the receiver are one and the same. Although this should be the aim in any communication, it is not – at all times – achieved.

The most efficient communication takes place at a minimum cost regarding resources expended. Time, specifically, is an important resource in the communication process. For instance, it would be almost impossible for an instructor to take the time to communicate personally with each student in a class about every specific topic that has been covered. Even if it were feasible, it would be costly.  This is why many managers often leave voice mail messages and also interact by e-mail rather than visiting their subordinates individually.

However, effective time-saving communications are not effective every time. A low-cost approach – such as an e-mail note to a distribution list – may save time, but it does not always lead to everyone getting the same meaning from the message. Without the opportunity to ask questions as well as clarify the message, mistaken interpretations are feasible. In addition to a bad choice of communication method, additional barriers to effective communication include noise and other physical distractions, language problems in addition to the failure to recognise non-verbal signals.

Good communication is a vital tool in achieving productivity as well as maintaining strong working relationships at all levels of an organisation. Employers who invest time as well as energy into delivering clear lines of communication will quickly build trust among employees, so leading to increases in productivity, output and morale in general.

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If you would like to take the next step to becoming a sales manager and build on vital skills such as communicating with your team, then you need to do our Sales Management Course. For more information, please follow this link.

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