Communication is the means by which staff members are linked together in an organisation to achieve a common purpose. No group activity is possible without communication. Great communication gets people involved with the organisation, increases the motivation and commitment to perform well in the organisation.
Managers need to communicate at different levels within the hierarchy to individuals, groups, departments and externally to customers, suppliers, banks and other professionals. Both formal and informal communication systems are necessary to evaluate and interpret the information.
Communication Skills Are Essential Leadership Competencies
Both lateral and vertical systems are useful to get everyone focused on similar goals.
The general purpose of communication in an organisation is to cause change. Its purpose is basically to influence action in a manner which positively affects the welfare of the enterprise. The main aim of communication is:
- To confirm the objectives of an enterprise
- To create a link of plans to achieve them
- To organise human resource in such a way that the goals are realised
- To develop a climate which is conducive to lead, direct and motivate people
- For effective control