The term ‘affiliate marketing’ refers to a popular tactic which is employed to drive sales as well as generate noteworthy online revenue. Very beneficial to both brands as well as affiliate marketers, the new push to less traditional marketing tactics has paid substantial dividends. In actual fact, 81% of brands as well as 84% of publishers have said that they leverage the power of affiliate marketing, which is a statistic that will continue to increase as affiliate marketing spending increases every year.
So what really is affiliate marketing?
Affiliate marketing is the method of making a commission through the process of promoting other people’s (or company’s) products. In other words, you find a product which you like, you promote it to others and then you earn a piece of the profit for each sale which you make.
The idea behind affiliate marketing is that you promote other people’s products, often by means of an affiliate network, and then you earn a commission if people actually end up buying as a result of your marketing.
The concept is based on revenue sharing. If you have a product and would like to sell more, it is possible to offer promoters a financial incentive by using an affiliate programme. If you have no product and would like to make money, then you can promote a product which you feel has value and, in addition, earn an income from this activity as an affiliate marketer.