Marketing management is an exciting career choice. In this line of work you get to brainstorm ideas, bring them to life and share them with the world. Sounds fun, right? But when you delve a little deeper it does get a little more complex than just dreaming up ideas.
What Does Marketing Management Involve?
Technically speaking, marketing management refers to the practical application of marketing techniques and methods within organizations. It also involves managing the marketing resources and marketing activities of the organization. While these tasks are usually carried out by a team, the marketing function as a whole is overseen by a marketing manager.
Marketing Manager – Defined
A marketing manager is responsible for carrying out and managing the marketing activities of an organization. They are tasked with developing and implementing marketing strategies for digital and traditional platforms. Their marketing strategies often include market research, customer relations, content creation and more.
What Exactly Does A Marketing Manager Do?
Marketing managers are tasked with controlling communication between an organization and its customers. They are also responsible for overseeing the activities of the entire marketing department. Together, the marketing manager and his/her team craft promotional messages, which they work to publish across the various media channels. It takes a great deal of specialized industry knowledge to be a successful marketing manager. Specialists in this field need the skills to:
- Attract new customers.
- Ensure that the right promotional messages are being communicated.
- Make sure the promotional material is catering to the right audience.
- Ensure marketing material is being distributed via the correct channels (social media, print magazines, etc).
- Increase brand awareness.