What Digital Marketing Strategies Work and Don’t Work

The world of digital marketing is exciting. There’s nothing like the rush of brainstorming ideas, strategizing and creating marketing campaigns for the world to see. With so many digital marketing strategies to choose from, deciding which one to prioritize when you’re chasing a deadline can be a little overwhelming.

Digital marketers searching for the ultimate marketing strategy need to have a clear understanding of their brand, product, and target market before making their final decision. But with a plethora of digital marketing strategies to choose from, how do you know which ones are the most essential?

To help you compete effectively in the digital realm, let’s take a look at digital marketing strategies that work.

Digital Marketing Strategies That Actually Work

• Search Engine Optimization

SEO is about positively affecting the online presence of a website through the use of targeted keywords and phrases. When done correctly, SEO creates an organic increase in website traffic and a higher search ranking for your website on SERPs. A fully SEO optimized is more user-friendly. Sites with a top-ranking automatically have better credibility among visitors. SEO is also cost-effective because it’s continuously working to increase website traffic organically.

• Search Engine Marketing

Search engine marketing (SEM) focuses on increasing your online presence, traffic, and visibility on internet search engines by using unpaid (organic) and paid (PPC) marketing strategies. The goal is to achieve a higher listing on SERPs because the higher you rank, the more traffic you drive to your website. SEM is one of the most efficient methods of reaching your target audience. By using paid marketing, you’re essentially buying advertising space on search results pages. So your brand automatically appears on the first page of searches. It’s a brilliant way to raise brand awareness and attract new customers in the digital space.

• Content Marketing

Content is the heart of every digital marketing strategy. It focuses on creating, publishing, and sharing content that people can engage with. It refers to anything you can create in the digital space, such as blog posts, video streams, photos, and social media. Content is generally designed with a specific target audience in mind and actively seeks out and engages with them. It’s useful in creating brand awareness, expanding your audience, and generating leads. It also allows you to easily change and adapt your advertising campaigns.

• Social Media Marketing

Social media marketing is about creating techniques that promote products and create brand awareness on social sites. This is done by creating a strong presence on social media through interaction with your target audience. Social media marketing also includes paid-for advertising methods. This type of advertising allows you to create brand awareness by paying for adverts that target a specific audience on social networking sites. Posting on social media will enable you to reach millions of potential customers. These posts also create an opportunity for your audience to engage with your brand.

Digital Marketing Strategies That Don’t Work

While there are often hits and misses in digital marketing, there isn’t any particular strategy that’s inherently bad. The success of any digital marketing strategy depends on your approach. Let’s examine some of the reasons why digital marketing strategies don’t work.

• Resisting Change

Change can be scary, but it’s also necessary to grow. This is especially true about digital marketing strategies. As the digital marketing landscape evolves, your approach to marketing has to change too. Unfortunately, lots of businesses cause their demise by refusing to adapt their strategies to the current marketing trends. Don’t avoid new ways of doing things just because they’re unfamiliar.

• Lack Of Experience

Inexperience is a sure-fire way to destroy any digital marketing strategy. Lots of organizations are unable to acquire proper training for their marketing team. This can come at a considerable cost to the company. Digital marketing is becoming increasingly complex. This makes it nearly impossible to go into it half-heartedly. Moreover, the “rules” of digital marketing are always changing. This means you need an experienced team, who can quickly adapt, to manage your marketing strategies.

• Low Quality Content

While there isn’t a universal formula for digital marketing success, quality is a vital component of success. There are lots of variables that contribute to successful strategies – content being the most important. Remember, you’re not only competing with other advertisers but also with the other content that your audience wants to see (like updates from a friend on social media). Creating valuable, engaging, attractive content that manages to cut through the noise and capture your audience’s attention is essential.

• Unrealistic Expectations

It’s important to set realistic goals and expectations when developing a digital marketing strategy. While it can be done, every digital marketing strategy is rarely successful right away. The trick is to soldier on and not give up on your strategy before it has time to achieve results. It’s a good idea to focus on key performance indicators (KPIs) rather than return on investment (ROI) at the beginning of a campaign strategy. This will give you a more realistic look at how your strategy is performing.

Final Thoughts

If you want to truly succeed in digital marketing, it’s a good idea to sign up for a few digital marketing courses. Learning the fundamentals will help you understand which digital marketing strategies are best suited for your particular business. The skills and knowledge gained will ease any doubts you may have and give you the confidence to come up with fantastic strategies for your business.

If you would like to find out more Digital Marketing courses or perhaps even signing up for a course. Then please contact us at the Digital School of Marketing.

Get in touch with the Digital School of Marketing

If you would like to find out more Digital Marketing courses or perhaps even signing up for a course. Then please contact us at the Digital School of Marketing.