Search engine marketing (SEM) is constantly evolving. As Google launches new tools as well as features, digital marketers who make use of this advertising platform need to change their PPC strategies and adapt to the new ways of doing this.
These days with increasing moves by people to adopt automation in their businesses, in the word of PPC automating processes has become synonymous with account optimisation. It was recently reported that two-thirds of senior digital marketers have invested heavily in digital marketing technology over the past year. The top reasons for using this technology included gaining deeper understanding of customers and prospects, automating process and reducing time on administration, and taking a data-driven approach to digital marketing.
Paid search automation
A big shift is a growing interest in PPC automation technology. However, PPC paid search automation isn’t just the latest trend. It’s a solution which can assist advertisers to follow the future of paid search without having to reinvent their strategy time after time. More companies are investing in PPC automation technology.
The concept of machines perfecting what human digital marketers practise is now a standard company practice throughout the digital marketing world. While the opportunities that automation presents are limitless, it is also a pressure point for many.
So, the big question is this:
“What is PPC automation, exactly?”
The term ‘PPC automation’ (or paid search automation) is the utilisation of technology, AI as well as machine learning in order to optimise your SEM efforts. Because that there is a growing number of networks and platforms which are available, using manual processes in order to managing paid ad campaigns manually has become a near-impossible task.
This is why automation technology has become a fundamental tool for brands to scale their digital marketing and media efforts. By using PPC automation, digital marketing managers can free up their time in order to allow them to focus on top-level strategy as well as internal processes.