A survey which was conducted by the Online Marketing Institute made the finding that many digital marketing agencies and do not have employees who have the necessary skills to realise digital marketing success. Through the process of evaluating the digital marketing skills that an organisation should have, in addition to comparing them to the business’ actual internal strengths, the research was able to evaluate the gaps between the necessary skill versus what can actually be attained.
The following eight skills were deemed to be the basis for digital marketing (the numbers in brackets indicate the percentage gap, or the talent gap, as calculated by the organiser of study):
- Analytics (37%),
- Mobile Marketing (29%),
- Email Marketing (27%),
- Content Marketing (27%),
- Social Media (27%),
- Marketing Automation (24%),
- Search Engine Optimisation (SEO) (19%), as well as
- Digital Advertising (12%)
If you’re playing in B2B marketing space, you should be accustomed to these skills. After all, these digital marketing skills are also the pillars of B2B marketing. In addition, these can have a tremendous impact on marketing’s contribution to sales.
An extremely effective channel
With nearly half of the world population making use of the Internet, digital marketing is most definitely the best as well as the most effective channel you can make use of to reach out to your potential customers as well as clients.
More businesses are turning to the alternative of not just making their brand known to the public but largely to drive traffic to their website. Thanks to social media marketing, it is much easier today to create high-quality links which assist with boosting your search engine ranking. All in all, for all this to work in your favour, you will need to learn about the best social media tool you should use