Given the pace of change, which is brought about by advances in digital technology, organisations need to succeed at digital transformation in order to survive. Digital transformation not only improves outdated as well as inefficient processes, but it also boosts innovation through the process of opening new opportunities for product and service offerings that were not available beforehand.
Digital transformation begins with building a culture in which people utilise digital tools in order to make better choices as well as work more productively. When employees shift their attitudes – in addition to their behaviours – in support of digital transformation, they will be more likely to make use of digital tools in an optimal way. This assists the company in order to achieve a better return on their investment in new technology.
Another important business driver for digital transformation is the adoption of information technology, which involves buy-in from an organisation’s IT department.
The IT department’s degree of involvement in digital transformation can vary, depending on how it is positioned in an organisation. Particularly important is how empowered the IT department is to pursue innovative solutions.
In spite of this, the IT department is not the most probable department which will lead the execution of digital projects. Rather, these are conducted by specific business units or digital divisions. As a consequence, many executives – both in IT as well as across other teams – feel that the IT department needs to take a more active role in transformation, specifically when it comes to innovation.
With digital technologies now responsible for driving innovation, the IT department plays an integral role in adoption integration and execution.