As more and more brands look to target customers who are on the move, SMS is an essential part of successful multi-channel marketing. However, with not many digital marketing agencies featuring SMS marketing as a core offering, their clients are potentially missing out on communications with customers as well as increased ROI.
Organisations are of the mistaken belief that mobile marketing necessitates heavy investment in apps and does not allow for personalised and targeted communication. In addition, the contention is that SMS marketing lacks strong analysis to support ROI.
However, SMS marketing is a somewhat hidden In the advertising world. It sounds fancy, perhaps even mysterious. But it’s not mysterious at all. In actual fact, it’s a vital part of getting your business’s name out there in the mobile-focused world that we live in. In fact, most individuals use SMS every single day.
What Is The Reality?
The reality is that accessing mobile communications is far easier than it’s thought to be. Getting access to mobile consumers (smartphone and non-smartphone) may be as simple as sending a personalised, targeted SMS message.
The means that in order to instigate two-way SMS messaging between a company and their mobile users is vital for building a brand in households, around the world, provided that consumer privacy is protected through opt-in legal requirements.
The Immediacy Of SMS Marketing
SMS is one of the most immediate marketing channels available. With a staggering read rate of 97% within 15 minutes of it being delivered, you can be reassured that your time-critical messages will be read pretty much instantly. A massive 45% of SMS campaigns generate a successful ROI and reach over 50% when combined with other popular channels such as email and social media.
Building Customer Loyalty
SMS marketing is a phenomenal channel to engage with and build loyal customers. Offer your customers promotions. Offer information about your organisation when you feel that you need to. This makes your customers and clients feel that they are appreciated by keeping them the main focus of your business. The more you give, the more you will get back.
Higher Open Rates
One of the greatest benefits of SMS marketing is the fact that SMSes are opened up to 98% of the time when they are received by your customers. This gives SMS an open rate which is higher than all other advertising options put together.
From all of this, you can plainly see for yourself just how great SMS marketing can be for your business. It’s perhaps not as fashionable as social media , but it does get results. SMS marketing has so many different benefits. And at very little cost to you, there’s no reason why you should not give it a try especially when the benefits of SMS marketing give your organisation that extra edge it needs to stand above all of the competitors.
It’s extremely easy for emails to become lost in a spam folder. In addition, it’s simple for a customer to throw away a flier that they pick up at the mall. However, with the prevalence of mobile phones and the popularity of SMSing, SMS marketing doesn’t go ignored. More often than not, your customers will open that text and also read its contents.
If you are keen to learn more about mobile marketing then you need to do our Digital Marketing Course. Follow this link to learn more about it.
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