The digital marketing industry consists of people who conduct any type of work online, whether it’s social media or email marketing. In many cases, multiple areas – in a digital marketer’s day – will overlap.
Most of all digital marketing is all about communication. Digital marketing is the practice of communicating a brand’s message to its intended audience. Needless to say, as a digital marketing professional, you’ll need to have a high level of communication in terms of customer service as well as within your internal team.
As a digital marketer, you’ll have the conventional communication responsibilities of a manager in addition to needing to be able to create clear as well as concise campaigns which speak directly to your target audience.
Here are some of the essential communication skills which you need to develop as a digital marketer.
Learn How To Listen
Not only does listening belong on this list, but there’s also a good reason it’s the first one up. Lots of talented digital marketers give – what seemed on the surface – to be a well-received presentation, only to later find out it didn’t really resonate with their intended audience.
In almost all of those cases, it was an issue where the client or stakeholder didn’t feel like the presenter properly addressed the issues they believed had been previously communicated.
- First, listen.
- Make sure you fully understand the issues/challenges you’re expected to address in the presentation. If not, ask questions and keep listening until you’re crystal clear.