Video is still the most popular kind of content on social media, which is one of the reasons why so many brands include it into their marketing strategies. While most marketers know that implementing a well-crafted video is an extremely effective way to gain exposure, drive traffic as well as increase conversions, not all of them understand how to execute this tactic successfully.
To create and distribute a video which provides a healthy return on investment, marketers need to develop content that not only meets consumers’ choices however also differentiates the brand and assists it rise above the competition.
Effective B2B video marketing content can assist firms tell powerful stories, showcase their expertise or company culture, and increase conversions. Video dominates social media already, and it’s becoming central to any marketing strategy. By 2022, videos online will make up more than 82% of the entire conglomerate of consumer internet traffic—which is 15 times higher than it was in 2017.
Be Authentic And Say What You Believe
It is necessary for all video content to be authentic. Why? Because that’s how you genuinely connect with individuals. The one aspect about video is that most people are able to pick up on the smallest details, the micro-expressions which cue them into if you are being authentic or not. If you are not of the belief what you are saying, you aren’t able to fool people, so say what you believe.
Build Awareness With A Brand Video
As an important part of your marketing strategy brand videos are thoughtful narratives of your firm’s story, mission, capabilities as well as vision for the future. This format allows you to convey high-level vision in an engaging way and build brand awareness which hooks the audience and shows your firm’s ambition and capabilities.