In today’s highly competitive online consumer market the need for digital marketing skills remains crucial to an organisation’s digital marketing success. Having the right digital marketing skills is a challenge for most businesses and having these skills means higher productivity, better brand awareness and superior customer engagement and support. This can be achieved through completing a digital marketing course through DSM.
With the demand for employees with digital marketing skills increasing in South Africa a lot of organisations are having difficulties filling vacant digital marketing positions.
In addition to the need for digital marketing skills there is also an increased need for artificial intelligence (AI) skills, and most companies are finding it difficult to fill AI related vacancies.
Why complete a digital marketing course?
Within South African organisations, a lot of focus is now being put on attracting the much needed digital skills talent. South African organisations need to plan ahead to ensure their organisation has the top digital marketing skills needed in South Africa today.
There are really great digital marketing courses available nowadays and digital marketing courses most definitely results in the upskilling of employees and business owners alike.
If you’re interested in a career in digital marketing then it’s a great idea to do some research into exactly what digital marketing skills are need in South Africa which will go a long way in helping you decide which digital marketing course is right for you and can offer you the best career opportunities.
Top digital marketing skills
South Africa is par with the rest of the world when it comes to digital marketing and all things digital therefore the amount of companies needing digital marketing skillsets is set to increase. This is great news if you have a flair for creativity as well as both hard and soft digital marketing skills.
Although digital marketing involves a lot of digital technology skill and experience, the ‘softer’ side of digital marketing includes a lot of human skills such as creativity, originality, innovation and engagement.
There are many channels involved in digital marketing and here a few of the most popular types:
- Social media marketing
- Content marketing
- Mobile marketing
- Email marketing campaigns
- Customer experience marketing
- SEO and Web Analytics
- Marketing Management