We get it. B2B marketing is tough. Some might even say it’s ten times harder than B2C marketing. While we aren’t certain of those figures, we do know that B2B marketing requires a slightly different approach. Whether it is worth it or not is dependent on a few things (one of which is affordability). Since people are using their devices more and more (especially during lockdowns), digital marketing for B2B companies has transitioned from a nice-to-have to a must-have overnight. Here are three reasons why digital marketing is a smart move for businesses of any shape or size:
1. The customer journey is online
New concepts like social distancing and government-ordered self-isolation are rapidly changing the way people live their lives. We were moving fully into the digital era at a rate of knots before 2020, however, the year that ought to have never been has just accelerated our need for digitisation.
With digital marketing in place, B2B companies can publish quality content for every step of the customer journey (which is now online for the most part) like blog articles, social media, and emailers, and take their customers along the buying journey without them having to leave the comfort of their office chairs.