Don’t you find it odd that most ‘marketing secrets’ these days are just common sense? It’s extremely rare that you stumble upon PPC marketing secrets that are actually secrets. Most of the PPC secrets out there have already been broadly adopted. By definition, this makes them the opposite of secrets.
In reality, many marketers do not actually understand the scope of paid advertising. Although 45% of small businesses are doing online advertising, most individuals are still confused with pay-per-click. If you are a marketer, you must certainly have some skills in PPC. Alternatively, perhaps you should have some basic understanding of it.
PPC Marketing Is All About Collecting Data
PPC market is also about tweaking strategies and re-testing new tactics in order to produce the most effective campaign imaginable. In today’s digital landscape, gathering data has become very simple. There are now myriads of platforms, tools as well as methods for harvesting data points surrounding the performance of a PPC marketing campaign.
Furthermore, there are more metrics than ever to analyse: cost-per-click, cost-per-acquisition, impressions as well as tonnes of other markers. However, with all this information close at hand, the question is now becoming, “How do we analyse all this data to help us focus on the challenges we face, the insights we need as well as the goals we aim to reach?”
While data can be an exceedingly fruitful commodity, if brands are not able to interpret the statistics accurately to cut through the noise, it’s all for naught.
Understand The Discrepancies Between Desktop And Mobile Search
The best PPC marketing campaigns are built with both desktop as well as mobile in mind, while understanding the fundamental differences.
Mobile Use Is Growing
People are spending escalating amounts of time on mobile devices. However, while mobile phones have gotten larger, individuals still browse the web very differently on their mobile phones as opposed to their desktops.
Users will consult their smartphones for quick access to particular information. Mobile users want the bullet points and not the novel. More complex, lengthy, or significant online tasks are still saved for the stationary comfort as well as the power of a desktop or laptop.