It’s 2020 and the age of traditional advertising is over. Customers want less sales pitches, and more conversations. They want lasting relationships instead of momentary transactions. In a nutshell, they want brands to add value to their lives. They are, after all, handing over their hard-earned money to one company in a sea of similar companies. Value is what it’s all about in the modern marketing world, but just how does one go about providing value that will satisfy even the most sceptical of consumers? Let’s find out:
Get into your customer’s shoes
To truly add value as a marketer, one needs the ability to see a business from the perspective of the customer. This requires the development of buyer personas, which will help you get into the mindset of your target audience. The key is to consider what is important to your potential customer, and figure out what problems they might have that your products or services will solve. Instead of focusing on the features of your product, focus on the benefits or value it provides to those who buy it.
