Have you battled with getting visitors to your site to do what you want? Maybe you would like them to sign up for your newsletter or get a demo of your product however they never get to that page? It may be the right time to have another look at your call-to-action.
What is a call-to-action?
The term ‘call-to-action’ (CTA) is a statement which is designed to elicit an immediate response from the person who is consuming it. The CTA is used in business – as part of a digital marketing strategy –to get your target audience to respond to it by taking a specific action.
Before you put pen to paper and write down your call to action, decide what the goal is that you’re trying to reach:
- Do you want to boost subscriptions?
- Increase sales?
- Move readers along to another content piece?
Once you have an idea of the action that you want to be performed, think about how best you can achieve this goal.
The best call-to-action phrases are short and use powerful verbs. Also, they speak directly to the user. Rather than weaker call-to-action words – such as click here – an efficient call-to-action phrase will use more particular words that speak directly to the outcome that you want. Great calls-to-action include:
- Discover your best life
- Join our community
- Book your next adventure.
The best call-to-action examples
Here are a few examples of great calls-to-action:
- Video-streaming service Netflix makes use of persuasive text to help to guide you to their free trial. Then, they let you know how easy-to-use their product is as it provides you with the ability to watch your favourite programmes anywhere and the ability to cancel if you’re not satisfied.
- Marketing automation giant, Hubspot, HubSpot makes use of straightforward persuasive content alongside applicable images of fellow salespeople to get you to try out their sales tools.
- Trello, which offers a project management solution, makes their persuasive copy and button text stand out against their all blue background. This is by featuring strong contrasting colours and maintaining the page simple so that there’s nothing to divert you from what they want you to do next – in other words: sign up for free.