There are many facets to digital marketing such as social media management, email marketing, SEO, brand awareness and blogging, to only mention a few. Not to mention the other soft-skills that -go along hand-in-hand with digital marketing, for example, attracting new customers, constant nurturing of existing customers, business profile building and raising brand awareness.
Does your business have the capacity to execute effective digital marketing campaigns? Or is your marketing department swamped with existing marketing demands?
It’s a tricky decision about whether to hire a digital marketing agency or have it in-house. And this decision should be thought out carefully, weighing up the pros and cons carefully. Every business and brand today needs a digital marketing strategy, but the debate rages on whether to hire a digital marketing agency or have this job done in-house. Most organisations are not completely sure which route to take for their business. And as digital marketing evolves it’s becoming more involved and complex.
So, which route is right for your business?
This question cannot be answered in one straightforward easy answer. Each business requires its own specific approach to digital marketing.
Digital marketing overview
There are benefits of having someone inhouse to handle your digital marketing and also benefits to opting to outsource to a digital marketing agency. But before you sign on the dotted line and commit, it’s worthwhile delving deeper into the many aspects that make up digital marketing. The aim of today’s marketer is not only to market to those who matter but to also make sure their brand, product and service retain a solid online presence but it’s also vital to constantly keep their digital marketing strategy up to date, in fact, you could say it’s a never-ending task.
The effective and successful promotion of your brand, products and services online is a definite skill and absolutely has to be part of an organisation’s marketing strategy. There are two main aims of all digital marketing strategies, which are increase website traffic and to monetise this traffic to increase overall revenue.