Is Digital Transformation Vital To Business Survival?

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After a tumultuous year, enterprises are returning to the possibility of a new world after an unparalleled pandemic. Around the world, the manner in which we interact with customers, how consumers buy as well as what interests the public has changed extremely quickly. Managing these digital transformations successfully may be the difference between your success and failure at this point of continuing economic insecurity.

Of course, the investment could very well appear unviable however the benefits maintain growth as well as profitability. Digital transformation changes the way in which you conduct your business. It gives you the opportunity to take a step back and reconsider every single aspect of your business. This includes the technology which you use, how your staff members operate in addition to how customers relate to your brand.

Value-Added Digital Transformation

The World Economic Forum has made the prediction that the value which is added by digital transformations across all industries could be more than $100 billion by 2025. Digital transformations are giving organisations the ability to rapidly innovate. Accepting this innovative approach to your business right now may spell the difference between company liquidation and prosperity.

Unexpected Digital Transformation Brings With Is Many Questions

Regardless of if businesses are operating in established or less-developed economies, these periods of crisis have levelled the playing field. In other words, all businesses are facing related issues. Access to products as well as supplies, preserving customer relationships, hastening sales for some and falling sales for others, health and hygiene are only a handful of the distinctive challenges which have been brought about by COVID.

Many organisations in physical environments have had to quickly implement changes to substantially lessen safety risks for staff and customers, for example contactless payments, mobile ordering as well as delivery options. However, with these changes come a whole lot of other benefits of digitisation, such as faster transactions in addition to reduced human error at the point of sale.

The dependence on technology, however, may also expose organisations and consumers to specific vulnerabilities. In regard, the risks of fraud and cybercrime have significantly increased since the onset of the pandemic because scammers have taken advantage of digital technologies in order to target both businesses and individuals.

Characteristics Of Disruptive Innovation Icon


Frequent technological innovations make it challenging to predict what companies will look like in the future. Organisations may prepare themselves for this all the way through digital transformations so allowing any future developments as well as changes to incorporate into their business operation.


Being seen as a digitally transformed company, customers and staff will recognise your attempts to innovate as well as provide the best possible service. The ability to establish added revenue also highlights the requirement to adapt to the digital age. The future is displaying its face through technology. Organisations need to take advantage of the transformed society to change how they operate and also reap the rewards.

Get in touch with the Digital School of Marketing

If you want to become a digital transformation expert, then you need to do our Digital Transformation Course. Read more about it here.

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