It is no overstatement that we live in a digitally enabled world. From that viewpoint, it is extremely important that your company has a striking presence in the digital space. Essentially, digital marketing is the future of marketing. This is because it has the added advantages that it is cheaper and more scalable than traditional marketing is. More importantly, it is measurable.
Here are the various ways in which it is possible for you to use digital marketing to popularise and drive conversions for your start-up enterprise or business.
Digital Marketing Functions
Search engine optimisation (SEO)
The term ‘SEO’ means “search engine optimisation”. SEO is the manner in which website receive traffic from the following results on search engines:
- free,
- organic,
- editorial, or
- natural
All of the major search engines – such as Google, Bing as well as Yahoo – display primary search results. This is where web pages in addition to other content – such as videos or local listings – are shown. These are ranked based on what the search engine considers to be most relevant to surfers of the Internet. Payment isn’t involved.
Search engine marketing (SEM)
Search engine marketing is the process of marketing a company by making use of paid advertisements that are visible on search engine results pages (SERPs). Advertisers bid on keywords which Google or Bing users may enter when they are looking for certain products or services. This provides the advertiser with the chance for their ads to appear next to the results for those particular search queries.
These ads, which are often known as pay-per-click ads, come in a number of forms:
- Some of these adverts are small, text-based ads, while
- Product listing ads (PLAs) are more visual as well as product-based advertisements. These types of adverts allow consumers to see the important information at-a-glance, such as prices of the products and reviews.
SEM’s greatest plus factor is that it offers advertisers the opening to put their ads in front of motivated customers. These people are ready to buy at the precise moment when they’re ready to make a purchase. It is not possible for any other advertising medium to do this. This is why search engine marketing is so effective. As such, it is an amazingly powerful way to grow your business.