How do you ‘do’ digital marketing?

It is no overstatement that we live in a digitally enabled world. From that viewpoint, it is extremely important that your company has a striking presence in the digital space. Essentially, digital marketing is the future of marketing. This is because it has the added advantages that it is cheaper and more scalable than traditional marketing is. More importantly, it is measurable.

Here are the various ways in which it is possible for you to use digital marketing to popularise and drive conversions for your start-up enterprise or business.

Digital Marketing Functions

Search engine optimisation (SEO)

The term ‘SEO’ means “search engine optimisation”. SEO is the manner in which website receive traffic from the following results on search engines:

• free,
• organic,
• editorial, or
• natural

All of the major search engines – such as Google, Bing as well as Yahoo – display primary search results. This is where web pages in addition to other content – such as videos or local listings – are shown. These are ranked based on what the search engine considers to be most relevant to surfers of the Internet. Payment isn’t involved.

Search engine marketing (SEM)

Search engine marketing is the process of marketing a company by making use of paid advertisements that are visible on search engine results pages (SERPs). Advertisers bid on keywords which Google or Bing users may enter when they are looking for certain products or services. This provides the advertiser with the chance for their ads to appear next to the results for those particular search queries.

These ads, which are often known as pay-per-click ads, come in a number of forms:

• Some of these adverts are small, text-based ads, while
• Product listing ads (PLAs) are more visual as well as product-based advertisements. These types of adverts allow consumers to see the important information at-a-glance, such as prices of the products and reviews.

SEM’s greatest plus factor is that it offers advertisers the opening to put their ads in front of motivated customers. These people are ready to buy at the precise moment when they’re ready to make a purchase. It is not possible for any other advertising medium to do this. This is why search engine marketing is so effective. As such, it is an amazingly powerful way to grow your business.

What is meant by content creation?

‘Content creation’ refers to the process of generating topic ideas that appeal to your buyer persona. In addition, content creation refers to creating written or visual content around those ideas as well as making that information accessible to your audience in the format of, for example, a:

• Blog,
• Video, and/or
• infographic

What is social media marketing (SMM)

‘Social media marketing’ is a powerful way for businesses of all sizes to reach prospects as well as customers. Your company’s’ customers already interact with brands using social media. This means that if you’re not speaking straight to your audience through social platforms such as Facebook, Twitter, Instagram as well as Pinterest, you’re missing out on a great opportunity. Fantastic marketing, on social media, can lead to remarkable success for your business. It will create devoted brand advocates and even drive leads as well as sales.

SMM is a form of marketing on the Internet that involves creating as well as sharing content on social media networks. This is so that you can achieve your digital marketing and branding goals. Social media marketing includes activities such as posting:

• Text and image updates,
• Videos as well as other content that drives audience engagement, in addition to
• Paid social media advertising.

It is vital for you to use different digital marketing strategies for your business. Once you’ve tried these out you need to find out which work best. In most cases, it is the mixture of many digital marketing strategies that will help you to achieve your aims. Digital marketing is an energetic medium and you should always be familiarising yourself with the changes that are occurring. Utilise a Web Analytics tool in order to track performance as well as plan your next move.

Get in touch with the Digital School of Marketing

DSM is the only college to offer accredited education in the digital arena. We are accredited by the MICT SETA. We invite you to visit our website so that you can see how we can help you supercharge your career!