Driving Traffic To Your Blog

Here’s to understanding the art and science to increase the readership of your blog. Don’t give up on blogging! You will soon experience the benefits of this valuable practice. And, in turn, you’ll understand that your blog can have a tremendous impact on your brand or business.

Get more readers for your blogs

So, Keep Blogging

Did you know that the more frequently you update your blog, the more traffic it will generate? Google gives higher priority to websites with fresh content. This means that by updating your blog at least twice a week, you will get more attention from search engines.

Think Social Media

If and when social media is used correctly it can become your top traffic source. Put in the time and cultivate your networks and share quality content. Use the channels that are aligned to your brand’s social strategy and share your new blog posts across your social media networks be it  LinkedIn, Facebook or Instagram.

Identify Your Niche

By identifying your niche, you’ll avoid confusing your audience and will be sure that your content follows a clear theme. Be firm and decide who your target audience is and what they would want to read. This will make it clear as to what specific messages you want to convey.

When Posting Pictures

Using imagery not only makes the post more visually appealing but making use of keywords in the Alt Image tag on the photo boosts search engine optimisation for your blog. The alt tag of any image on your site should describe what’s on it. Bear in mind that you can’t just pull any picture from Google because you risk violating copyright laws. If you want to use Google as a way of searching for images, change your search parameters to search for pictures that are allowed to be used with modifications. If you do this you will search for pictures that you can use.

Make Use Of Keywords

When it comes to SEO, keywords are at the heart and lifeline of it. The easiest ways to generate more traffic to your website is by ensuring that every single page on your site has a keyword strategy. With that in mind, choose one key phrase that you believe readers would use to find that post. Use it naturally in the article that you write and – whatever you do – don’t make every sentence that you write contain the keyword. If you do, Google will penalise you and rank your site as being less popular.

Make your blog FUN.  The more you enjoy creating content for your blog, the more content that you will end up creating. If your readers see your unique character coming through in your writing they will enjoy reading it. This means that when they see a new post being published they will flock to read it. This will ultimately result in the success of your blog.

Get in touch with the Digital School of Marketing

The Digital School of Marketing’s SEO and Web Analytics Course will give you all the tools you need to be an SEO whiz and to help you up the SEO scores of your blog dramatically. After having completed this certificate, you’ll be well equipped to ensure that your blog climbs high up the Search Engine Results Pages (SERPs). For more information, please visit the Digital School of Marketing website.