What Are The Different Job Roles In Digital Marketing?

The ability to build a successful digital marketing agency lies in the structure of your company. The employment structure of a digital company as that of ‘ordinary’ companies.

A group of people with different specialties manage the clients as opposed to your usual employment structure where the executive runs the whole ship of customers. People in digital marketing positions help companies form and publicise an image, sell a product, and run promotions on various media platforms. Digital marketing jobs are needed across nearly all industries. In fact, anyone selling a product or service requires digital marketing support.

How Digital Marketing Has Changed

Just a decade ago, many now familiar job titles such as SEO Manager, Social Media Editor, or Social Media Manager did not exist. Thanks to the Internet’s explosion of platforms – such as Facebook, Twitter, Snapchat and Instagram – there are now many more places for companies to market.

Digital Marketing Analyst

A digital marketing analyst, also referred to as an internet marketing analyst, has the ultimate role of assisting to develop and implement digital marketing strategies with the aim of attracting customers to the company’s website.

Digital marketing analysts may achieve their goals by combining content analysis, search engine optimisation as well as link-building skills.   These individuals should be familiar with social media platforms and have strong computer skills as the greatest portion of their work is computer based. They will also need a good eye for research as they are tasked to identify digital marketing trends, opportunities and come up with solutions based on these insights. While market research is essential to the development of all marketing strategies, these tasks require strong analytical abilities and problem-solving skills.

The group below is tasked with the previously mentioned responsibilities:

• Market Research Analyst,
• Market Research Assistant,
• Marketing Analyst, and
• Marketing Data Analyst.

E-Commerce Marketing

E-commerce marketers strive to attract the attention of Internet users to the brands and products offered by online stores. They achieve this through:

• Pay-per-click advertising (PPC),
• Search engine marketing (SEM),
• Search engine optimisation (SEO),
• Display advertising,
• Affiliate marketing, and
• Email marketing.

The group below deals with these responsibilities:

• E-commerce Marketing Director,
• E-commerce Marketing Manager,
• E-commerce Marketing Specialist,
• E-mail Marketer, and
• Online Product Manager.

Content Marketing

Content marketers and digital copywriters ensure that digital marketing content is developed. They explore sales channels. In a digital marketing company, content marketing calls for a limitless team that specialises in the different areas of digital content planning, growth, implementation and incorporation.

In the content marketing department, you will find roles such as:

• Content Marketing Manager,
• Content Writer,
• Digital Brand Manager,
• Digital Marketing Manager,
• Director of Digital Marketing,
• Internet Marketing Coordinator,
• Internet Marketing Director,
• Internet Marketing Specialist,
• SEO Manager,
• Social Media Marketing Analyst,
• Social Media Marketing Coordinator, and
• Social Media Marketing Manager.

Digital Strategists

Another important category of roles in a digital marketing company is that of digital strategists. Their ultimate responsibility is to identify unmet needs, goals, opportunities and challenges of all the departments in addition to aspects of the digital marketing business. They further produce and manage the implementation of a digital marketing strategy through detailed creativities to meet the objectives of the plan.

Developing strategies to meet customers’ brand objectives based on the clients’ knowledge and information is a part of digital marketing strategist’s responsibilities.

Brand Managers

Brand marketing is a crucial part of creating a dynamic immediately recognisable market identity for companies and products or services they sell. The following group is tasked to do the latter:

• Assistant Brand Manager,
• Assistant Product Manager,
• Associate Brand Manager,
• Brand Assistant,
• Brand Manager,
• Brand Strategist,
• Senior Product Manager,
• Product Manager, and
• Product Marketing Manager.

There are most definitely more roles – other than those mentioned above – when it comes to the digital marketing space. The ones we’ve mentioned are some of the more popular one. However, the digital marketing industry is one of the fastest-growing industries around and digital marketing skills can go a long way.

Get in touch with the Digital School of Marketing

Do you want to become a digital marketer? If the thought of being at the forefront of digital innovation excites you then you need to study a digital marketing course. The Digital School of Marketing offers such a digital marketing certificate – the Digital Marketing Course – which will upskill you in the ways of digital marketing. Find out more here.