What is digital marketing? While this might be an easy question to answer for digital marketers themselves and the rest of us are left scratching our heads. The one thing we do know is that it can get pretty technical at times, but it is vital for the survival of any organisation hoping to remain relevant in the upcoming new-normal marketplace. We’ve asked a few common digital marketing questions, and answered them in layman’s terms, below:
What’s digital marketing?
It’s the way in which people use online digital platforms to promote businesses and execute advertising campaigns. You come into contact with digital marketing every time you scroll Facebook (look out for posts that say sponsored). Remember that email you received from that affluent Saudi Prince? That’s direct digital marketing (though not very good). It’s about getting brands in front of people on the digital devices they use.
What tools are used?
There are a number of tools used to execute digital marketing. For one, both the marketers and the target audience member need an Internet connection. Other than that, most digital marketing activities can be done on a mobile phone – even graphic design and video editing. There are also online programmes that most marketers use. These range from project management suites like Monday.com, to social media automation systems like Hootsuite.com and other programmes.
How does it benefit a business?
People spend a large amount of their time on the internet. They’re either messaging instantly, or Google searching something. Maybe they’re scrolling through their social media feed. We live much of our lives on our devices, so where better to promote a brand than on these devices and websites.
More and more businesses are being made and broken because of social media community groups, online forums, and other organs of the court of public opinion. If a brand is visible online, they are remembered offline.
