Digital transformation is a megatrend that is completely transforming the business world as we know it. As society becomes more and more digitalised, outdated processes and technologies in every sector must be replaced in favour of ones that ensure every enterprise has the capability to compete with brands already embracing digital processes. Transformation doesn’t happen overnight, which is why brands need first to develop a capability-centric transformation roadmap. This will give everyone involved a clear idea of how the transformation is going to play out, who will be involved, and what their responsibilities will be. Here’s how to turn your transformation dreams into reality:
Step 1: Look At What You Have In Place
There’s no use wasting money and time on completely overhauling your company’s digital infrastructure, to keep up with the rapidly transforming digital world if you already have certain digital processes in place. By identifying working digital processes, you’ll see where the gaps are.
Step 2: See Where You’re Already Winning
Of the existing digital solutions you have in place, are any of them already driving value for your organisation? For example, if you’re using manual email marketing (which is already considered outdated) and it’s working, you don’t have to rush in order to replace it with, say, and automated system.
Step 3: List Possible Digital Improvements
At this step, you’re assessing your findings from steps one and two, looking at the existing digital solutions you use, and the opportunities to include digitalisation to improve your analogue processes. Make a list of how you think each of your existing digital processes could be improved.
Step 4: Engage With Stakeholders To Determine Needs
Before going out and paying for a host of new digital solutions, speak to your organisation’s stakeholders to determine what their digital needs are. For example, there’s no use forking out thousands of Rands on, say, Adobe Photoshop if your designer prefers to work on Canva.
