Over the last decade, digital marketing has become the most proficient way for businesses to create brand awareness, generate leads, and connect with consumers. The proven success rate of digital marketing means that there’s been a shift away from more traditional methods.
As such, there are more career opportunities in digital marketing than ever before. From content creation to paid search analyst and email marketers, there are lots of digital marketing jobs that didn’t exist a few years ago. So what are the hottest jobs in digital marketing today? Here’s a list of the most popular ones in the industry right now.
Hottest Jobs In Digital Marketing Right Now
1. SEO Specialist
Search engine optimization (SEO) specialists have extensive knowledge of how search engines work. They work to improve website rankings organically (or via PPC campaigns) through the use of targeted keywords and general website optimization techniques. They are focused on increasing website traffic to generate leads that turn into happy, new customers.
2. Content Marketer
Content is at the heart of digital marketing campaigns. Content marketers create engaging content across all digital mediums (like social media and websites) to raise brand awareness. With an extensive knowledge of multi-media marketing strategies, they also create content that’s effective in the context of an organization’s marketing strategy and goals. They are also tasked with creating a unique “brand voice” to be used in all content across every digital platform.
Copywriting is about bringing the message developed by content markets to life through writing. Copy is created in the form of blogs, social media posts, or editorial content, with a focus on getting readers to take action. The desired action can be anything from making a purchase, opting into a newsletter, or engaging with a brand on social media platforms. They work closely with editors who ensure that the copy is relevant and stays consistent with the “brand voice.”
4. Social Media Specialist
Social media specialists serve as the link between organizations and the social media community. They have a deep understanding of everything related to social media. This includes the analysis and interpretation of associated data and metrics. They are also tasked with developing social media strategies and creating engaging content for various social media platforms.
5. PPC Specialist
PPC (Pay-Per-Click) is a method of digital advertising in which brands place advertisements on search engines (like Google). Brands pay that search engine money every time someone clicks on their advert. PPC (pay-per-click) specialists are digital advertising experts who develop pay-per-click (PPC) strategies for their organization. They use their skills and knowledge to increase website traffic and drive sales. They do this by managing, creating, and analyzing advertising campaigns that incorporate keywords and eye-catching graphics.
6. Data Analyst
Data analysts are experts who interpret digital data to help organizations invest in marketing strategies and techniques that will create a positive return on investment. They analyze data about everything from marketing strategies to industry trends so that organizations can make informed decisions about their marketing. Data analysts also help brands to better understand market changes, price structures, their customers, and the competition.
7. UX Designer
UX or “User Experience” is a term that’s often used in digital marketing. It refers to the user-centric method in which software, websites, and apps are designed. UX focuses on developing these products in a way that meets the needs of users and provides a positive overall experience. UX designers are tasked with the end-to-end development of websites and digital marketing applications. They are technically skilled and well versed in all aspects of design. They usually take the lead on projects that require visual design and testing.
If you are interested in Digital Marketing and would like to explore the industry in more detail – please contact the Digital School of Marketing for all you Accredited Digital Marketing educational needs.
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