Over the last decade, digital marketing has become the most proficient way for businesses to create brand awareness, generate leads, and connect with consumers. The proven success rate of digital marketing means that there’s been a shift away from more traditional methods.
As such, there are more career opportunities in digital marketing than ever before. From content creation to paid search analyst and email marketers, there are lots of digital marketing jobs that didn’t exist a few years ago. So what are the hottest jobs in digital marketing today? Here’s a list of the most popular ones in the industry right now.
Hottest Jobs In Digital Marketing Right Now
1. SEO Specialist
Search engine optimization (SEO) specialists have extensive knowledge of how search engines work. They work to improve website rankings organically (or via PPC campaigns) through the use of targeted keywords and general website optimization techniques. They are focused on increasing website traffic to generate leads that turn into happy, new customers.
2. Content Marketer
Content is at the heart of digital marketing campaigns. Content marketers create engaging content across all digital mediums (like social media and websites) to raise brand awareness. With an extensive knowledge of multi-media marketing strategies, they also create content that’s effective in the context of an organization’s marketing strategy and goals. They are also tasked with creating a unique “brand voice” to be used in all content across every digital platform.
3. Copywriter
Copywriting is about bringing the message developed by content markets to life through writing. Copy is created in the form of blogs, social media posts, or editorial content, with a focus on getting readers to take action. The desired action can be anything from making a purchase, opting into a newsletter, or engaging with a brand on social media platforms. They work closely with editors who ensure that the copy is relevant and stays consistent with the “brand voice.”
