2020 will forever go down as the year things changed forever. Not a single life on Earth wasn’t touched by the pandemic, and it will take us years to recover from the economic damage it caused. However, there has never been a better time in history to take control of your working life by becoming an entrepreneur. With so many people becoming their own bosses in 2021, this article takes a quick look at five things you really don’t want to catch yourself doing this year. Ready for entrepreneurial success? Let’s make it happen:
Avoid Losing Your Focus
The simple truth is that entrepreneurial failure starts when you forget why you went into business for yourself in the first place. Regardless of what may have transpired last year, keep your eyes laser set on your core goals in 2021. Remember why you’re in business, and what you hoped to achieve with your efforts when you began. No matter what happens in 2021, keep coming back to the “why” behind your work and how it positively impacts the customers you serve.
Avoid Being Left Behind
Digital transformation is a phrase on the lips of countless individuals across the planet in 2021. This is because digital solutions enable our lives to continue relatively unhindered when society is disrupted (like when COVID-19 came about). Embracing digital technology is going to be a must for entrepreneurs moving further into the new decade. It will ensure that they have the capabilities needed to survive and thrive professionally – regardless of what the world happens to throw at them.
Avoid Complete Isolation
One easy reaction to things like lockdowns and curfews is to hunker down and try to navigate things on your own. After all, if you want something done correctly, do it yourself, right? Unfortunately, no entrepreneur is an island, and it takes networks of like-minded industry professionals to offer support and solidarity during trying times. Instead of trying to solve your problems alone, embrace networking with other industry players – they are sure to have solutions to some of your concerns.
Avoid Following Fads
The rise of COVID-19 and the subsequent international lockdowns gave rise to more than a handful of fads. Some of these will certainly stick with us long into the future, like working from home and the widespread use of sanitisers to clean public surfaces. However, some fads are going to be just that: fads that will pass along with the draconian restrictions and social amendments that heralded their arrival.
The world might be your oyster, but that doesn’t mean you should go and spend most – if not all – of your money oyster shucking equipment. Things are still very uncertain in the public space, and this will likely continue well into 2021. Ensure that the moves you make now are calculated and supported by a plan B at all times. Overextending yourself by getting involved in a bunch of new entrepreneurial techniques might end up costing you more than just your money and your time.
Tired of feeling lost on this path to being your own boss and securing your own financial wellbeing? Entrepreneurship might be easier to get into now, but it certainly isn’t easier than it was before to make your business flourish.
Learn how to ensure that you achieve marketplace success and forge a career you can be proud of, with an accredited Entrepreneurship for the Media course from DSM.
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