Thinking about forging a path for yourself in the exciting world of digital marketing? It’s a great career choice, but like any specialised field – it has its fair share of technical terminology and industry jargon. In this blog article, we take a closer look at a few questions that are commonly asked about the digital marketing vocation, and answer them as best we can:
What is digital marketing?
Hubspot.com effectively defines digital marketing as, “[encompassing] all marketing efforts which use an electronic device or, alternatively, the Internet. Organisations leverage digital channels such as search engines (Google), social media, email, and other websites to connect with current as well as prospective clients.” So, digital marketing is all about connecting companies to their stakeholders using digital and online channels.
What does a digital marketer do?
Essentially, digital marketing is tasked with leveraging every online or digital platform (free and paid) possible to drive brand awareness and lead generation for the organisation they work for. Digital marketers will plan, create, promote and monitor marketing campaigns that can include social media posts, newsletters, direct emailing, blog articles, new website pages, online listings, pay-per-click (PPC) advertising, and others.
Would my business benefit from digital marketing?
The answer to this question is a resounding YES. More and more consumers are living their lives online. They communicate via social media, search for information on Google, and buy their goods through e-commerce websites. Word-of-mouth marketing can only go so far in the digital era so digital marketing benefits a business in that it improves brand awareness by exposing the business to people in the online spaces where they can be found.
What’s the biggest mistake digital marketers make?
The biggest mistake digital marketers make, when running marketing campaigns, is not testing and measuring their content. We might think we know what our target audiences want to see and hear, but we can never be 100% sure. This is where testing comes in, and monitoring results so as to improve future campaigns with data-driven decisions. However, data-driven decisions can only be made if the campaign data has been collected in the first place.
What is content marketing?
Forming part of the broader digital marketing field is content marketing. As the name suggests, content marketing involves the development and promotion of various types of tangible content. This can include anything from informative infographics, through to blog articles, eBooks, white papers, and others. So, content marketing is about drawing up a solid piece of value-adding content and promoting it across digital marketing platforms.
Understanding digital marketing requires a basic understanding of public relations, sales, customer service, and internet usage. It might seem like a daunting task, to get into the digital marketing field, but it really isn’t. In fact, it is one of the most rewarding jobs you could have.
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