Pay-per-click advertising. You’ve likely heard about it, and you’ve certainly seen it in action if you’ve ever scrolled a Google results page or someone’s social media feeds. PPC advertising works on a keyword bidding system, where you’re literally able to exchange money for website visitors. Anyone can run pay-per-click campaigns, but few really know how to get the most out of their PPC efforts. This article has a closer look at four guidelines suggested to build a pay-per-click advertising campaign that will convert:
1. Start With One Pay-Per-Click Platform
One common mistake first-time PPC advertisers make is to spread their net too wide. They want to start advertising on every PPC platform available, because a shotgun approach always works best, right? Not quite, and there’s mounting evidence against such general advertising practices. Save yourself time and lots of money by starting with a single channel for pay-per-click advertising, like Google Ads, and build from there.
2. Think About Where Your Customers Hang
Where exactly, do your perfect customers hang out online? Are they spending hours each day browsing the search results pages of Google and Bing? Do they spend their most of their after-hours scrolling their social media feeds? If you know where your target audience members spend their time online, you’ll have a clearer idea of where you should be directing your PPC efforts.
