The digital marketing world has changed significantly in recent years. Google Ads is one of the platforms which is driving this transformation. It is undeniable that Google Ads is one of the most efficient paid online advertising techniques.
Google Ads gives companies the opportunity to reach anyone who makes use of Google in order to search for information, products as well as services online. When used correctly, Google Ads has the potential to send you large numbers of individuals who want exactly what you have to offer. If you don’t presently have a Google Ads account for your organisation, or you don’t make use of your Google Ads account to its full potential, you should really consider taking full advantage of this platform.
When Did Google Ads Start?
Google AdWords launched in 2000, just a short two years after the search engine itself. It functions as a pay-per-click marketing strategy which targets digital consumers. In 2018, the platform was rebranded with the name Google Ads. While the Google market runs rampant with potential leads, its status makes it a competitive atmosphere.
At the end of 2019, adverts on the program were being viewed by 90% of the Internet population. And costs for keywords are rising, which makes these campaigns more and more expensive. This change has provoked questions such as, “What can I do in order to avoid overspending and still meet the requirements of an oversaturated market?”
Google Ads may be inundated with business owners who are making their mark, however there are avenues that are yet to be conquered.