There are two types of businesses in the world today: those that are floundering and on the path to shutting their doors, and those that are engaging in pay-per-click (PPC) advertising. With most of the globe’s population now turning to the internet to find information and safely buy the things they need – having an effective PPC advertising strategy in place is becoming a prerequisite for success. This huge rise in PPC advertising has meant that pay-per-click professionals have become as valuable as chicken teeth. Here are four reasons why PPC might just be the best move you make in 2021:
1. Excellent ROI
According to Google, businesses that run PPC adverts through Google Ads are achieving, on average, a return on investment of $2 for every $1 they spend. That’s a 100% average ROI across the board! Another interesting figure is that 65% of all clicks that end up in converted business originate from a pay-per-click advert.
Traditionally, advertising has been a rather expensive undertaking for any business to commit to. Booking space in magazines and newspapers, on radio shows and TV, was outside the scope of most advertising budgets. PPC advertising comes in at a fraction of the cost of traditional advertising methods.