Search engine optimisation is something of a mystery to most individuals who’ve heard about it. The process is colloquially termed SEO, and some say it’s the secret recipe to business website success. Imagine if you could tap into a resource that facilitates free website traffic, every month, for the rest of time (or until the internet is switched off). Well, it’s not the stuff of legend; it’s search engine optimisation. When done correctly, SEO can enhance a website completely, and even catapult brands to pole position in their industry and on Google’s first page. Here’s why you should consider making SEO the centre of your business marketing strategy.
The world is digital
Try and count how many things you do online. For many of us this list includes socialising, researching, banking, ordering food, entertainment, etc. Google is the first place most human beings turn when needing information, or looking for products and services to spend their money on. This move into more digitalisation has made having a professional website a business ‘must-have’, instead of the optional extra ‘the big guys’ had.
SEO equals authority
Studies have concluded that, excluding the paid adverts, position 1 and 2 on a Google search results page have the best chance of being clicked on. This is so because of two things: laziness and assumption. People have become lazy and impatient, and prefer to have their problems solved in the least amount of time. For this reason, we seldom scroll lower down than the third or fourth link on Google. People also assume that, because website A is ranked higher than website B, it might be better.