Here’s a crazy stat from earlier in 2020: A whopping 94% of marketing professionals (of 596 EMEA marketing respondents to a recent Mobile Marketing Association survey) believe that mobile advertising is definitely a highly-effective addition to any marketing mix. This in itself is evidence of the mobile takeover that is happening in the marketing and advertising world, as COVID-19 and globe-wide lockdowns forced people indoors and onto their mobile devices to pass the time. So, here are four more reasons why mobile advertising is still growing – and doesn’t look to be slowing down anytime soon:
Budgets are down, but mobile isn’t
The recent pandemic and national shutdowns spelt disaster for third-party marketing professionals. Advertising budgets were the first things to be cut in the name of short-term overhead reduction. However, mobile will continue to be the fastest-growing advertising channel. This implies that, while budgets have been significantly reduced, what little money is being thrown at marketing is going to mobile advertising.
Mobile now takes 25% of spend
Nearly half – 49% to be exact – of interviewed marketing professionals indicated that they are spending more than 25% of their allocated marketing budget on mobile advertising. This is significantly higher than what advertisers were spending on mobile a mere five years ago, and evidence suggests that this figure of 25% is only going to grow as the global economy recovers and budgets start to normalise.