It seems to be a slight contradiction, to claim that digital transformation has very little to do with technological improvements within the organisation. Don’t get us wrong, digitalisation cannot take place without technology, but technology on its own will not lead to successful and effective digital transformation. This article takes a look at three critical changes that must take place OTHER than the introduction of new technologies for effective digital transformation, and three solid pointers for facilitating a winning digital transformation strategy in your organisation:
It’s About Shifting Mindsets
You can pimp out the technological aspects of your business until you’re blue in the face. Still, it won’t mean anything for digital transformation if your staff – those who will be required to use the technology – don’t embrace it entirely. This can only happen through thorough education, where the organisation as a whole is one the same page in terms of why transformation is necessary, what the benefits are for all, and how their adoption of digitalisation will improve the business.
It’s About Better Leadership
Staff will drive digital transformation through adoption on the ground level, but they will look to organisational leaders for insight and guidance. For this reason, leaders must recognise the benefits of embracing digital in business – and set a good example for employees. Digital business practices are driven by technology, but people are the driving force behind the transformation. Motivated, inspired workers – who see how easy digital adoption can be – will ensure an organisation’s digital transformation success.
