Just creating a mobile app and putting it up on the app store is not enough. Just like any website needs search engine optimisation (SEO) in order to appear for search results, in the same way, you need to perform a little something called ASO or app store optimisation.
ASO is often described as SEO but for apps. While this is a comparatively true statement, it can also create the impression to mobile app developers – as well as marketers – that SEO is an unnecessary and pointless task for apps.
What is App Store Optimisation?
The term ‘app store optimisation’ is the constant process of improving an app’s rank and make it easier to find in an app store such as Google Play or the Apple App Store. The higher that your app ranks in an app store’s search results, the more visible it is to possible users.
This process involves factors such as selecting the correct keywords and app name, putting together a good description, testing a number of different icons, screenshots as well as videos, receiving high ratings and positive reviews in addition to adapting this content for other countries (localisation).
What Is An App Preview?
If a person types your app name or associated long-tail search phrase into Google search by making use of their mobile device, a preview of your app could be visible, dependent on how well optimised the app preview is.
This snippet covers an app name, number of reviews as well as average ratings, a tiny portion of the description in addition to a download button. Clicking on the download button then redirects the user to the relevant app store, where they are able to quickly and easily download the app.