If marketers want to keep up with technology (and they all should), a commitment to continuous learning needs to be part of their professional development plans. The digital marketing industry is highly competitive. This means that if you want to become a digital marketer then making sure that the skills you offer are relevant and in-demand is essential if you want to land and retain that lucrative role you’ve got your eyes on.
As remote working is increasingly becoming our new normal given the current state of the world, it also becomes increasingly clear how unprepared our current marketing workforce is for a digitally-fuelled future of work.
To match the breakneck speed of marketing advances, it is necessary for digital marketers to constantly update their skillsets. The future of digital marketing is constantly evolving while trends ebb and flow. But a digital marketer who is able to evolve with the trends will survive the shifting tides and never have to fear obsolescence.
Here are a number of reasons why people will always turn to digital marketing.
It’s More Affordable
Digital marketing is considerably less expensive as opposed to other marketing methods. Specific prices vary based on what you’re doing however ad spend tends to be lower than other forms of marketing.
Small Businesses Now Get A Seat At The Table
You’ve seen it happen before. A huge company – like Woolworths – comes to town and wipes out 100’s of local specialty shops. When Starbucks rolls in mom and pop coffee shops close down.
We’ve also seen the online equivalent of this with Amazon. It’s very difficult to compete with the name recognition or the millions which they put into marketing and reputation management.
That’s where the importance of digital marketing shines as a beacon of hope for small businesses. It’s the same for brick and mortar, eCommerce, and personal brands alike. Digital marketing actually gives smaller businesses the ability to hold a top ranking position.