If you’ve ever taken a cursory glance at the digital marketing field of SEO, you’ll have seen just how confusing things can get. With more than enough jargon, and technical processes that must be followed to a T, search engine optimisation is a complicated – but ultimately handsomely rewarding – marketing discipline that has the potential to establish long-term online lead generation. The best part is that SEO requires an initial investment, but then only cursory maintenance thereafter. This means that SEO will offer a return on investment, and then continue to generate free leads thereafter. A vital aspect of SEO is link building, one that we’re looking at in detail below:
What is a backlink?
A ‘backlink’ is a link that one website gets from another website. These are also called “inbound links” or “incoming links”. These types of links make a huge impact on a website’s visibility in search engine results. Thus they are considered to be very useful for enhancing a website’s SEO ranking.
The internet is essentially a massive network of interconnected computers, servers, and other devices. Websites link to websites that link to other websites. According to Moz, a link coming from another website to your website is known as a backlink, inbound link, or incoming link.
Silent Votes Of Confidence
When a website decides, for whatever reason, to add a link to another website – it’s essentially giving the website a vote of confidence. The company is saying that they trust the other website enough that they’re willing to associate with it and send its own website visitors to it.