With technologies like connected mobile devices, people are more engaged in the marketing environment than ever before in history. We spend hours each week scrolling our social media feeds, coming across at least 4 or 5 “sponsored” posts every time we do. These pay-per-click ads are easily available to any business with the gumption and marketing budget and can lead to serious lead acquisition.
Social media marketing is just one example. Let’s have a look at why digital marketing is a good idea for any business, key questions an organisation should ask itself before starting digital marketing campaigns, and three effective business marketing channels to leverage in 2021:
Why Digital Marketing?
We’re all engaging more and more on digital platforms like social media, forums, instant messaging groups, streaming services, news websites, etc. Where traditional marketing involved getting in front of people with posters, billboards, and flyers – digital marketing does this on the internet. It provides a constant online presence for a business, is cost-effective when compared to traditional marketing, and offers results almost instantly – as well as platforms to condense and assess data for marketing improvement.
Questions To Answer Before Marketing:
Before pushing the green button on your first marketing project, you’ll need to ask yourself a bunch of questions. In answering them, you’ll have a better understanding of who you are, what you hope to achieve, and where you see yourself going as an organisation:
- What (who) is your brand?
- What are your business goals?
- What are your marketing goals?
- Who is your target audience?
- Where is your target audience?
- What is your marketing budget?
- How do you offer value?