Marketing and advertising technologies have come along in massive leaps and bounds in the last three decades. What is possible now was complete science fiction as far back as the 1980s. Technology brings change, and there is not an industry on the planet immune to change. The best we can do to predict where we’re going is to assess where we are, and what trends seems to be developing at this time in history. This article takes a close look at how COVID-19 has influenced the digital marketing industry, how AI and automation are threatening future digital marketing jobs, and a few trends coming to light as we move closer to 2021.
COVID-19 And Marketing
The recent pandemic, while devastating for humanity in general, has actually been a good thing for the digital marketing industry. The world’s population was forced to remain indoors on their devices for months on end, which meant more people browsing social media and other avenues where marketing is present. Likewise, the digital marketing profession has received an influx of new service providers, each bringing new ideas and creativity to the table.
Automation And Job Security
One large factor integrating more and more into the digital marketing industry is artificial intelligence (AI). We can’t discuss the future of digital marketing without talking about AI, and there’s a reason for this. Artificial intelligence is making the jobs of countless marketers much easier, but how will this affect digital marketing job security? There are already jobs being taken by automation, including copywriting, pay-per-click advertising, social media community management, and others.