Advertising isn’t merely a mirror on society. It has a formidable ability to shape it. The very best creative doesn’t just assist with selling products as well as building brands, it can influence individuals’ behaviour, attitudes as well as emotions. Advertising can be instrumental in creating and strengthening positive or negative stereotypes.
Demonstrating inclusion and diversity in advertising is no longer optional. It’s an imperative. The advertising industry has a very important role in terms of leading change. You don’t have to be an activist brand in order to start positively representing people in ads. It is relevant for all brands.
Media Defines Culture
Culture defines change. The number one influencer – in terms of how we see ourselves – are marketers. They have the power, the budget, and the influence in order to create meaningful and lasting change.
Communication is the base of human existence. As people, we are social animals and we need any kind of communication. Communication is the transmission of information, ideas, emotions as well as thoughts. Since the last century, mass media and advertising has had a very important role in our lives. Mass media spreads messages across countries and also across the entire world.
The value, which each message carries, is altered depending on the socio-political as well as economic situations of the country which receives the message. The peak of mass media was in the 20th century and its success is undeniable. The development of technology had a massive impact on all fields of society and provoked rapid changes.
Advertising and mass media is the base of the contemporary world. We are informed rapidly from the media on a daily basis. At any time, we can find news, articles, and opinions about every subject that human existence may be interested in.